GrowthOps appoints Pieter-Paul von Weiler to newly created chief strategy officer role

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GrowthOps appoints Pieter-Paul von Weiler to newly created chief strategy officer role

GrowthOps, a growth services company, has today announced the appointment of Pieter-Paul von Weiler as its chief strategy officer.


In this newly created role, von Weiler is responsible for helping the GrowthOps board and executive team develop and execute strategic initiatives to help the organisation grow and reinvent how they help their clients grow.

von Weiler has successfully driven change for brands and companies like Officeworks, Dare iced coffee, Coca- Cola and Diageo. He joined AJF Partnership seven years ago where he was previously head of strategy, following roles with Publicis and Saatchi & Saatchi in London and Amsterdam.

von Weiler has won numerous strategy and effectiveness awards, including 13 Effies and one IPA Effectiveness award.

He was the strategist on the Dare iced coffee account recently recognised by marketing professor, Mark Ritson, in his top ten Effies case studies, selected from the 50-year history of the Effies.

GrowthOps chief executive officer Paul Mansfield described von Weiler as one of the most recognised and awarded strategists in the APAC region: “Pieter-Paul brings a unique combination of strategic, creative, and business thinking, which has contributed to the great outcomes he has achieved for clients and the recognition he has received along the way. He is a true change maker.

“While Pieter-Paul will continue to service some of our key clients, his primary focus will be GrowthOps’ strategy, helping the organisation to reach its potential as we begin our second year of operation as a single company.”

von Weiler said he was attracted to GrowthOps’ ambition to help organisations grow more effectively: “GrowthOps is different. We are a collective of highly accomplished entrepreneurs, specialists, thinkers and doers in marketing, tech and coaching that have come together to help clients grow more effectively.

“We help organisations take a more integrated approach to marketing, technology, sales and employee performance because the more these disciplines collaborate, the higher the customer lifetime value will be.

“Unfortunately, we’re seeing that in many organisations, departments are putting their own agenda first and battle other departments for budget leading to disjointed and unconnected brand and customer experiences.

“Our solution is to take a more integrated approach to effectiveness by aligning CMOs, CTOs, CHROs using the customer journey and the role of employees. It’s a different approach that will be a game-changer for companies searching to unlock their next growth phase.

“Too often, organisations only look externally to unlock new growth. However, growth also comes from within. Growth of employees is one of the biggest drivers of commercial success.”

GrowthOps also recently appointed Susan Bird as the head of account management, Jacqueline Witts as the head of strategy, and Jayne Brady as the head of business development in their creative services practice, AJF Partnership.

AJF Partnership is the only Australian agency to ever win the grand Effie twice, and last year also won a silver and bronze in the Australian Effie awards, and another silver and bronze in the 2019 APAC Effie awards. AJF has now won four Effies since joining forces with GrowthOps.