Grown-ups throw a tantrum in Cardrona Alpine Resort’s latest campaign via The Beards NZ

April 1 2025, 10:37 am | BY Ricki Green | No Comments

This winter, Cardrona Alpine Resort becomes the biggest ski resort in New Zealand (NZ’s biggest alpine playground), adding 150ha of new chairlift-accessed terrain with the opening of Soho Basin. A forty-year dream in the making is finally a reality. Harking back to the ski area’s cheeky roots, Cardrona has launched a new campaign that flips the switch – what if it were the adults making a scene at the end of the day?

 

Partnering with Wānaka-based creative agency The Beards, Cardrona’s new campaign brings this concept to life in its messy, embarrassing, snotty, and hilarious reality. As New Zealand’s biggest alpine playground closes for the day, three grown adults throw a tantrum, with Kiwi comedian Josh Thomson narrating their despair.

Cardrona’s snowy tantrums will pop up on billboards around New Zealand and in digital placements over the next two months.

Find out more about New Zealand’s biggest ski area at cardrona.com/soho

Grown-ups throw a tantrum in Cardrona Alpine Resort’s latest campaign via The Beards NZ Grown-ups throw a tantrum in Cardrona Alpine Resort’s latest campaign via The Beards NZ

Alesha Stefanisini – GM Marketing
Jen Houltham – PR Manager
Genevieve Montreuil – Creative Lead
Rachel Howie – Digital Manager

Creative/Production: The Beards
Ian Sweeney – Creative Director / Writer
Holly Smith – Designer
Josh Whiteman – Director
Toby Crawford – EP / Producer
Siobhain Hooper – Producer (not on set)
Deanna Gerlach – Production Co-ord
Tim Pearce – DOP SNOW
Roy Schott – 1st AC
Ross MacKay – 2nd AC / Dolly Grip?
Chris Maunsel – Ski Camera Operator
Mark Clinton – Stills Photographer
Troy Tanner – Stills Assist
John Hogan – Gaffer
Danny Fairly – Sound Recordists
Tyler Beange – Production Assistant
Katie King – Wardrobe
Laura King – Make Up
Sadhbh Ni Chathasaigh – Driver
Tracie Patel – Monarch – Talent Agent

 

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