Grill’d launches in-restaurant print campaign for its new salad menu via VICE’s creative arm Virtue
Grill’d has officially fixed its salads, today announcing a refreshed salad menu, supported by an in-restaurant marketing campaign that personifies the brand’s tongue-in-cheek attitude with creative devised by VICE’s creative arm Virtue.
The eye-catching in-restaurant advertising leads with Grill’d fixing its salads before playing on a couple of national and state-specific ‘problems’ suggesting what they will turn their hand to and ‘fix’ next – from winning State of Origin for NSW, to Docklands for Melbourne, to Toolies for Gold Coast and Perth’s biggest problem in recent times, Getting onto Rhinehart’s will.
After listening to their customers, Grill’d has spent the last few months fixing its salad range and creating two new salads in addition to the already popular Chicken Caesar Salad; to deliver a full and delicious meal that won’t leave Australians hungry.
According to Simon Crowe, Grill’d founder, lovers of salad will now be able to visit any of the 61 restaurants across Australia and be just as satisfied as lovers of burgers.
Says Crowe: “We’ve listened to our customers, and upgraded our salad range to offer another option across all of our restaurants. With summer approaching we can now say we offer a great-tasting and satisfying alternative to complement our popular range of burgers. We now have
something for everyone.”
The new campaign launches on Thursday, 8 November, with the refreshed salad menu available across all 
restaurants:
• Chicken, Pomegranate and Goats Cheese (Gluten free): Grilled chicken breast, black and white quinoa, Meredith Dairy goats cheese, pomegranates, almonds, mesculin with a raspberry and poppy seed dressing.
• Mixed Vegetables and Dukkah (Gluten free): Mixed roast vegetables, black and white quinoa, cherry tomatoes, feta, mesculin, topped with dukkah and balsamic dressing.
• Chicken Caesar Salad Grilled: Chicken breast, crispy trim bacon, free range egg, shaved parmesan, baby cos, Caesar dressing & croutons.
3 Comments
that makes about as much sense as the VB ad saying ‘IT’S BACK.’
where did VB go exactly?
and how is Grill’d tasked with fixing Sydney’s council problems.
stop smoking the green stuff. stick to eating it.
Sooo, with the scale of the problems they’re ready to tackle next, the salad problems must have been REALLY REALLY BAD ! Thank heavens they’re fixed.
Don’t.