GREENWOOD TO JOIN EMMA HILL IN THREE WAY CD RESTRUCTURE AT CLEMENGER MELBOURNE

July 31 2006, 1:08 pm | BY campaignbrief | 14 Comments

Clemenger BBDO Melbourne has hired Tony Greenwood – again, this time to be one of three group creative directors in a complete restructure of the agency.

Current agency CD Emma Hill will also be a Group Creative Director, and will continue to be on the Board of the Melbourne agency.

The agency is currently in hire mode for the other Group CD position.

Senior art director Cameron Hoelter will become an Associate Group Creative Director and work with Emma Hill as a creative team.

The CD position at Clems Melbourne has been in a state of flux in recent years, compared to the stability of the eighties and nineties. Hill has been in the role for two and a half years since the departure of her predecessor Mike O’Sullivan, who came in from the ECD gig at Colenso BBDO Auckland. He only lasted only nine months in the gig before taking up his present ECD role at Saatchi & Saatchi NZ. Before O’Sullivan, the role was filled by Ant Shannon for five years and before that, David Blackley ran the show for nearly two decades. For many industry watchers, the nineties was when the agency ruled the roost creatively in Melbourne (Clems was CB Agency of the Year in 1996 and 1999).

Clemenger BBDO/Melbourne Managing Director, Peter Biggs, said that the restructuring of the agency’s creative department is a move toward “delivering explosive creative ideas – faster and more often.

“Clients want experienced creative talent stewarding their brands and generating history-making ideas that help them win. Our new creative department structure will ensure that this happens,” he said.

Adds Clemenger BBDO/Melbourne Chairman, Ron Mather: “Clients should know that, at Clemenger BBDO/Melbourne, their Group Creative Director will be as much a business partner to them as a creative partner. We see this as essential because clients are asking us more and more to help them solve their business issues rather than simply create advertising ideas.

“Tony Greenwood – because of his vast experience and track record – is a wonderful addition to the agency and will add huge value to our clients and their businesses.”

Greenwood has been taking a break from the business over the last six months since his position became redundant at Y&R following the merger with George Patterson. (George Patts CD James McGrath got the gig). Prior to his two year spell at Y&R, Greenwood was at DDB Amsterdam for a year, before that at BBDO New York for two years. Before the transfer to New York, Greenwood had a six year stint at Clemenger BBDO Melbourne, where a highlight was his CAMA “Legendary Milkman” spot, which he created with Sarah Barclay, now based at Saatchi & Saatchi, New York. He also created some of the classic Yellow Pages poster, print and TV work (including “Not Happy Jan”). He continued his creative success at Y&R Melbourne with a run of awards and new business wins which resulted in the agency being named B&T Victorian Agency of the Year 2004. He won his first Gold Lion as Creative Director this year with the print campaign for Chupa Cups.

Commenting on his decision to return to Clemenger BBDO/Melbourne, Greenwood said: “This is what I’ve been looking for – the chance to work for a select group of clients, really get to know their business and still have the time to write. It doesn’t get better than that.”