Greenstone Financial Services picks Carat Sydney as its new media agency partner

Carat Sydney has converted a major new business win to start the New Year on a positive note and drive its growth agenda, announcing today that it has been successfully appointed as the media agency for Greenstone Financial Services following a competitive pitch.

Greenstone specialises in personal insurance products in the term life, funeral, income protection and pet insurance markets. Its proprietary brands include Real Insurance, Australian Seniors Insurance Agency, Guardian Insurance and Prime Pet Insurance, as well as popular online comparison service, Choosi.

Says Aimee Brunello, lead acquisition and advertising manager, Greenstone: “Throughout the pitch process, Carat demonstrated a thorough understanding of our business challenges and how they could support us in delivering growth for the future. The combination of their direct response capabilities and investment expertise made them the right choice in partner for Greenstone.”

Says Dan Sinfield, managing director, Carat Sydney: “Greenstone Financial Services are an incredibly ambitious business with a single-minded vision on where they are going and how they will succeed. We are delighted to be partnering with them and look forward to working together to grow their business.”