Greens Baking sneaks in a cake break in latest campaign via Saatchi & Saatchi, Melbourne
Greens Baking has this week launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi, Melbourne.
While baking from scratch is a gratifying experience, it has always required an investment of time and energy. Greens Baking’s Cake Break is an innovative range of delicious single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a microwave.
Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking’s Cake Break range.
Says Simon Bagnasco, ECD, Saatchi & Saatchi, Melbourne: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”
Client: Greens Baking
Marketing Director: Suzanne Douglas
Marketing Manager: Natalie Breen
Creative Agency: Saatchi & Saatchi, Melbourne
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Producer: Maria Borowski
Art Director: Tim Yates
Copywriter: Kerem Sekerci
Senior Integrated Designer: Matt Alpass
Account Manager: Kate McQuilken
Executive Strategy Director: Alex Speakman
Client Services Director: Rebecca Robertson
Media Agency: Blue 449
Client partner: Garth Moring
Client manager: Bri Nottle
Production Company: Sweetshop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
DOP: Max Walter
Editors: ARC EDIT
Post Producer: Olivia Carolan
Offline Editor Arc: James Ashbolt
Post Production: Alt.VFX
VFX Producer: Martina Joison
Colourist: Ciara Gallogly
Online Editor: Caleb de Leon
Sound: Risk Sound
Risk Producer: Jordon Lott
Sound Engineer: Dylan Stephens
24 Comments
These are funny. Well done. The weird dad is my favourite.
I love these. I wish I wrote them.
Genuinly funny spots
These are great!
I want my ads back. At least my Nimble ads made sense.
Funny.
Yeah, sort of…
There are too few funny spots around lately. Well done
Interesting campaign, well done! Plus, interesting ratio of ‘views’ to ‘interactions’ (comments/likes/dislikes) on all 3 spots. Considering the channel only has 11 subscribers, the press release has just gone up, the video was uploaded one week ago…. can someone genuinely explain the amount of views?
A rare LOL from this cynical old fart. Well played.
Well done, Tim and Kerem. Can’t wait to see these on the telly.
It’s called paid media.
Enjoyable.
Weird. Funny. Good.
Nice job, Nick K.
Terrible acting and writing. These just don’t stand up internationally. Not funny and just a little bit amateurish.
@Screen Actors Guild
Lazy unqualified burn. That just wouldn’t stand up internationally. Dismal attempt at trolling and just a little bit amateurish.
Someone spit in your coffee, sweetheart?
Colossal rip-off of the Nimble ads:
https://www.youtube.com/watch?v=HsX4VI26K1A
Poor form guys.
Like Nimble.
But shit.
I forgot about that spot, I was thinking it was being compared to the sauna Nibble ad. Now I see why people are saying it’s a knock off.
Why are you beating these up?, they are nothing like nimble,
its a different idea, and their is no ownership of 2 dudes talking.
I like them.
And that’s seriously rare these days. Like them.
Writing is funny. performance is good. But this idea is shit.
Nothing like Nimble. In my view speaking in a funny voice for the sake of it is not funny and is just borrowed interest.
At least with these cake things, I know what the product is and how to make it, it communicates well. I don’t personally find them funny at all, but they communicate well and that is what we’re fucking here to do.