Greenpoint celebrates 10 year milestone with new business wins and inaugural pro bono initiative

Creative communications agency Greenpoint is celebrating 10 years in business this year, marking a decade of bold storytelling, strategic brand-building, and meaningful partnerships across Australia.

In 2025 alone, the agency has welcomed a string of exciting new clients, including the newly launched Hyatt House South Melbourne, delivering PR and influencer strategy for the hotel’s entry into the Australian market and cult-favourite QSR brand SpudBAR.

The agency has also worked with beloved Japanese dining chain Sushi Jiro to support key venue launches and partnered with wellness disruptor Hey Zomi on content and communications for its innovative product rollout.

At the same time, Greenpoint has continued to expand its footprint in the property sector, with projects like Highlife Property Group, a boutique coastal development in Queensland, and Gold Coast-based developer, Andrews.

As it looks toward the next chapter, Greenpoint is proud to announce the launch of The Greenpoint Giveback, a new annual pro bono initiative offering one purpose-driven Australian organisation access to professional PR, content, and communications support, completely free of charge.

Open to not-for-profits, charities, and social enterprises working in health, education, community, the environment or the arts, the initiative is designed to help amplify bold ideas that are making a difference, but may not have the resources to tell their story at scale.

“Marking ten years of Greenpoint, the Giveback is our way of saying thank you while supporting a cause that matters. Some of our most rewarding work has been with not-for-profits and grassroots programs, and this initiative lets us use our skills to shine a light on people and organisations driving real change,” says Nicola Trotman, Co-founder and Director at Greenpoint.

With a decade of experience driving media, social and brand campaigns, Greenpoint brings a strong track record in strategy, earned media and creative direction. The agency has delivered work for names like Hyatt House, Ocean Spray, Ardo, Jati, Atura and First Nations Foundation, and now wants to channel that same expertise into the impact space.

The selected organisation will receive a tailored communications support package, shaped to suit their specific goals. This may include:

●      A PR + Communications Mini Plan: Strategy to attract media attention, launch a campaign or build awareness

●      A Social Media Content Toolkit: Templates, best practices, and strategies to create content that connects

●      1:1 Consulting and Strategy Sessions: Direct access to Greenpoint’s senior team for brainstorming, feedback and guidance

“Our goal is to leave the organisation with real tools and insights they can use beyond the project,” says Trotman.

Eligible applicants must be an Australian-based not-for-profit, charity or social enterprise that has been operating for at least one year, is not currently working with a PR or communications agency on retainer, and is aligned with Greenpoint’s values of integrity, creativity and impact.

Interested organisations can apply via their website before 30th October 2025. Applicants will be asked to share their mission, their current communications challenges, and how the Greenpoint Giveback could support their growth.

Submissions will be reviewed by the full Greenpoint team, who will vote on a shortlist before inviting three finalists to virtual interviews. The chosen organisation will be announced in November, with work commencing shortly after.

To find out more about this project, please visit https://greenpointmedia.com.au/the-greenpoint-giveback/

Pictured (L-R): Ash Denman and Nicola Trotman