Greenpeace launches provocative OOH campaign “Woodside’s War on Whales” via whiteGREY

To bring attention and raise public awareness about the catastrophic consequences of seismic blasting on the whales’ natural habitat in Western Australia, Greenpeace has launched a thought-provoking OOH campaign, via whiteGREY.
The controversially named “Woodside’s War on Whales” poster campaign, is a direct reference to the seismic blasting activity of fossil fuel company, Woodside Energy. The work is visually designed to make people understand what impact a seismic blast has in the ocean, showing that it equates to the sound of an atomic bomb. Using a guerilla marketing strategy, the creative ad will launch as OOH posters in key metropolitan sites across the SW region of Western Australia.
Chad Mackenzie, CCO, whiteGREY said: “Greenpeace’s mantra has always been to get their message heard in the most impactful way possible. And we needed a powerful visual to highlight the catastrophic effect that seismic blasting has on a whales’ natural habitat. When a single seismic blast matches the decibel rating of an atomic bomb, it really is a war on whales.
“The upside-down visual of what happens under the surface felt like the perfect way to dramatise exactly what damage is being done to marine life.”
David Ritter, CEO of Greenpeace Australia Pacific said: “Greenpeace will oppose Woodside’s ‘War on Whales’ every step of the way. Woodside is planning to start seismic blasting in our precious oceans. Seismic blasting can deafen whales, who use their sonar to find food – so a deaf whale is a dead whale.
“The world is watching and community opposition to Woodside’s wanton plans to damage our environment and climate are growing every day.”
The “Woodside’s War on Whales” campaign aims to mobilise the WA community of activists and advocates and everyday nature lovers and kick-start them into taking action to preserve our whale population.
The campaign launched this week and will continue in the coming weeks.


13 Comments
‘Gotta nuke something
Did they blow up a whale?
…that the first two commenters are voting ‘No’.
Brilliant cause and a great idea. Hats off!
Good to see somebody shining a light on this fraught topic. I hope it encourages Woodside to find an alternative solution.
Things that look like things.
But how do a few paste ups actually help? I think the cause is noble indeed, but this is a waste of everyone’s time and energy isn’t it?
Seismic surveys have gone on for years off western Australia yet the whale population has increased dramatically, can’t be hurting them to much ?
Why are you not doing anything about the cruelty of off shore wind farms. Causing so many whale deaths. The noise interferes with the whales hearing ability. It’s causing calves to be separated from their mothers and to escape the relentless throbbing the end up stranded and did. Watch Thrown to the Wind.
Nice cap Chad.
Only the lunatic left takes any notice of this communist outfit. They are nothing but hypocrites. What do they think power’s the ships they operate out of, jelly bean’s.
Is the explosion supposed to be coming from a whales spout? If so it doesn’t look like it and if not then that would have been a way better concept
Comment section right wing loonies really prove that the majority of commenters are out of work boomers
Sorry buddy, got to pull you up there. What I’m seeing is a generation that has no idea how poster campaigns work (Including this). Your generation.