Gran takes advantage of KFC’s new lunch deals in newly launched campaign via Ogilvy, Sydney
KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney.
The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings.
Says Catherine Tan, chief marketing officer, KFC Australia: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity of KFC’s southern style hospitality. Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true.
“We truly believe that life should always be finger lickin’ good, so the creative is cheeky and light hearted to remind people to smile and enjoy the moment. The ads will run on FTA TV, STV, Digital, in Stadium and will be in market for at least the next couple of months.”
Says Derek Green, executive creative director, Ogilvy Sydney: “The KFC work is ever-evolving as we engage young at heart Australians who want to live their live freely in the way they want to. This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience. The first two films play with the popular meme, “Shut up and take my money”, and were created to highlight that the offers are for everyone, from the workplace where a boss wants to win over his staff to a Gran that simply wants to throw a spontaneous pool party with her friends.”
KFC
Annabel Fribence – Marketing Director, Individual Meals
Ashley Hughes – Marketing Manager, Individual Meals
Creative: Ogilvy Sydney
Production: Ogilvy X
Director – Graeme Burfoot
Producer – Jude Lengel
Editor – Peter Barton
Post production: The Editors
Audio – Song Zu
Head of Broadcast – Rob Spencer
Supervising Producer – Josh Jenkins
Senior Agency Producer – Amanda Bennie
Creative Group Head: Shaun Branagan `
Senior Copywriter: Lisa O’Neill
Senior Art Director: Letizia Bozzolini
Group Account Director: Katie Dally
Account Director: Jess Farahar
Account Manager: Anna Michael
Deputy Head of Strategy – Ryan O’Connell
Senior Strategist – Katharina Vassar
Lead Social Strategist: Jennifer Ngai
Head of Integrated Operations: Jeroen Jedeloo
Digital Producer: Oriane Veron
Senior Production Manager: Paul Baron
Junior Digital Production Manager: Alex Chapman
Media: Mediacom
35 Comments
love them both, great performance and a good track.
Both great. Brilliant execution on all details (casting, mood, quirk factor, tracks etc)
The dirty bird made an ad about a dirty bird.
J, you are a tool, this is really bad and to be expected from the people involved, just look at the credits, same,same as usual.
What is the name of the song used in this ad?
Great work as usual, Burf and Jude.
@really – you’re obviously a disgruntled ex-employee. Try playing the higher ground, this work is really good.
Amazing. Love them.
They’ve totally turned this client around in the last few years into doing consistently solid work.
And this is better than solid.
Yes you work at Ogilvy Sydney and no this is crap as per usual
This is really quite good. It actually earns your attention. Thank you.
You people are all on crack! These are atrocious
They’re not going to bother the judges, but I enjoyed them.
These are appalling. Stop laying the AstroTurf you poor bastards working in Christie Street.
Nice work – gave me a smile
Lovely performance and track Lisa
I find this so bad. The client for whatever reason has given you free reign to do whatever you want – without worry about building a brand or generating sales – and this is what you’ve done????
Im only writing this as there are so many obviously false positive comments from I’m guessing – the agency.
I love the Gran one. It’s silly & fun. Even if the ‘old people doing young things’ has been seen many times before. I’m sold.
The ‘Boss’ one feels pretty ho-hum and stereotypically retail.
Stick to the randomness and I’ll buy chicken!
I likey.
Best KFC work in ages. Nice one.
Great tag. Don’t go for the old people stereotype – not baf enough to be funnny.
The old people pool party is beautifully acted and filmed and the “oh my…” music gets me every time. I can’t explain exactly why I love it, but I love it.
Am I losing my mind? I don’t get these ads or even find them amusing. The supposed well known saying “shut up and take my money” has to be American because I don’t know anyone who has heard it before. That is how I ended up here, I had to google it to make any sense of it. Is this ad selling chicken?
From a random watcher who normally hates all ads and finds them boring, the old people one is awesome! We spent half an hour debating if the guy at the end is supposed to be the modern day Colonel Sanders, cause f*ck that’s funny! Love this ad so much, top job! So out of the box for KFC, I seriously watch it every day. The office one is as boring as bat shit.
First – brilliant fun and effective
Second – predictable crap
The second should be scrapped and build the story from the first
When a brand uses a catchy internet meme from over 6 years ago, it’s like watching your Mum say “On fleek”. So awkward it hurts.
Song is “War – Low Rider 1975”
This ad is great!
The song is also from Cheech and chongs Up In Smoke LOL
Stupid adverts. Also never heard of the common saying “shutup and take my money”
The pool party is great, funny. Love the old guy he kind of looks like Michael Douglas. Love them, keep it up guys people want memorable/catchy/funny adds. I still remember, ‘hey dad, the wheels are talkin’, use to drive my parents crazy lol
Love them both. Funny, memorable and great music. This is one of the few times I’ve actively sought to find out more background on an ad campaign.
Low Rider by War 1975
Lyrics:
All my friends know the low rider
The low rider is a little higher
Low rider drives a little slower
Low rider is a real goer
Low rider knows every street, yeah
Low rider is the one to meet, yeah
Low rider don’t use no gas now
Low rider don’t drive too fast
I love the ad featuring elderly people on their ride on scooters. Great!!
Love the ‘olds’ and the pool party. There is something quite strange & hypnotic about the advert..like a dream, the music is perfect, cast great, especially the old guy, who gives a very deep meaningful look as he walks towards camera and the lady. I wish it were longer..make a series with these people and 70’s music! Fab