George Patterson Y&R, Sydney snares Todd Martin from Amnesia Razorfish to lead digital team

GPY&R Sydney has snared Todd Martin, former international client partner at Amnesia

Razorfish, to lead the agency’s digital team. Martin joins following an eight-year stretch at Amnesia Razorfish, widely regarded one of the world’s most innovative and creatively awarded digital shops. At Patts he will take on the role of digital strategy director working closely with national head of digital, Rob Hudson.

Martin has worked across a stellar client list including Disney,Microsoft, General Motors, Cisco, Qantas, Volkswagen, HSBC, BTAustralia, Goodman Fielder, Konica and Visa. Prior to joining Amnesiahe worked with Rhythm Media specializing in e-commerce and digitalcampaign integration.

GPY&R Sydney md Phil McDonald says Martin is an innovator with aproven track record in creating new applications in digital media anddigital marketing: “He has a number of true digital ‘firsts’ on his CV.He is highly qualified at managing multiple clients through rapidresponse and long term brand building digital campaigns, he will beworking with all our existing clients and will be actively pursuing newbusiness for us.”

Patts Sydney has recently invested in other strategic talent – worldrenowned planner, Jon Steel and ex-head of strategy at Carat Media,Moensie Rossier.

“We have no shortage of world class thinking in the building at themoment, Todd’s hire is part of total commitment to creating outstandingbusiness ideas for our clients and there is more new talent on theway…we’re gearing up for a big year next year,” says McDonald.