GPY&R Sydney adds AKQA San Francisco’s Tim McCracken to its ranks in senior digital AD role
Following the success of ideas such as Rip Curl Search GPS and a string of integrated campaigns for NSW Government – George Patterson Y&R Sydney continues to strengthen its creative team this week with the hire of senior digital art director, Tim McCracken.
Having spent the last two years at AKQA San Francisco, McCracken worked on campaigns for Visa, Levi’s, Verizon and Target.
McCracken was behind Visa’s ‘Samba of the World’ World Cup work, the ‘Live in Levi’s’ global campaign, as well as digital experiences for Verizon destination stores.
Prior to AKQA, McCracken worked at Crispin Porter + Bogusky for 5 years, in both its London and Colorado offices.
He is part of GPY&R Sydney’s continued commitment to investing in a genuinely integrated offering to its clients.
Said Bart Pawlak and David Joubert, ECDs, GPY&R Sydney: “There are a lot of agencies out there with a very narrow view on how digital should be used. And while they may be impressing clients with how well versed they are in the new media landscape, it feels like there’s a real need for combining all of the ‘tech’ with legitimate ideas and engaging narratives. It’s our focus and luckily Tim brings both.”
12 Comments
Release the McCraken!
Didn’t VML come up with the Search GPS idea? http://www.campaignbrief.com/2015/03/vml-australia-takes-out-grand.html
Great news! Good guy to have on your side.
GPY&R and VML are the same thing, they work together on most of the good stuff.
Watch that expression change when he realises what he’s actually walking into.
So did ANDY, ADMA, CLIO, Spikes, AIMIA award the wrong agency?
Credit where credit’s due to the team that sold it, and built it. Kudos on the planner for the idea.
Coming from a high powered digital agency in San Francisco I feel Tim will struggle somewhat to step up to Sydney’s pace of innovation. He is however, a top sportsman with the heart of ginger lion, so I’m sure he’ll give it a good McCracken.
If you knew what the fuck you were talking about, reviewed the case study and entry forms you’d know that VML never claimed they came up with the watch. Instead they created the ecosystem of apps and platform that round off what would otherwise have been another smart watch.
Go look at the public record – namely CMO magazine – where the global chairman of Rip Curl was very clear in crediting who was responsible for what.
Is he Phil McCracken’s brother?
Well i’m glad that little storm in a tea cup is over….I tracked riding all the waves though!
Can’t believe it took 14 comments to get to Phil McCracken.
The razor sharp wit of this industry is in decline
why is there always controversy when GPYR Sydney makes a post.
I wonder why…