GPY&R, Just Car Insurance & Aussie car nuts build Australia’s ultimate ‘kick-ass’ modified car

December 20 2010, 12:27 pm | BY Kim Shaw | 14 Comments

C2K[2].jpgCASE STUDY – Building the uninsurable then insuring it. To prove that Just Car is an insurer that’s not scared of modified cars, GPY&R Melbourne let everyone in Australia help build the country’s most kick ass modified street ride.

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For 12 weeks they opened the doors to the ultimate workshop, rigged up with webcams, so Aussie Rev Heads could follow through their website as Australia’s premier mechanics, panel beaters, audio experts, engineers and auto professionals got to work applying the elements they voted on. Over 30,000 people contributed and no matter what they did to the car, Just Car Insurance insured it at the end.

Agency: George Patterson Y&R, Melbourne

Executive Creative Director: Ben Coulson 

Creative Director/Writer: Jim Ingram

Creative Director/Art Director: Ben Couzens

Group Account Director: Julian Bell

Senior Account Manager: Leah Champion

Account Manager: Jenna Stafford

Digital Creative/Digital Designer: Stephen Joss

Digital Producer: Luke Tellefson

Digital Developer: Beau Rushton

Head of Digital Strategy: Luc Wiesman

Media Agency: Starcom Melbourne