GPY&R Brisbane collects 600 sounds of the Armor All Gold Coast 600 for music festival component
GPY&R Brisbane has collected the 600 sounds of the Armor All Gold Coast 600 to promote ‘600 Sounds,’ the music festival component of the V8 Supercars event.
The sound effects – everything from engine revs to seagulls fighting over a chip to a dirty pash on the beach – have been loaded into an online music studio at 600sounds.com.au for wannabe musicians to tweak, loop and mix the ultimate V8 Supercars soundtrack.
The top 10 soundtracks as voted by Facebook users will then be judged by industry experts with the best one winning its creator an all-expenses-paid trip to the event on the Gold Coast later this month.
Says GPYR Brisbane Creative Group Head Brendan Greaney, “Collecting the 600 sound effects was quite an undertaking. It got particularly weird recording people pashing on the beach, especially on the third and fourth takes.”
The campaign was seeded on Facebook as well as music and motorsport fan forums and supported by radio advertising. The website will run during the lead-up to the event from October 21 – 23.
Creative Director: Piet Human
Creative Group Head: Brendan Greaney
Senior Art Director: Andrew Leftley
Digital Producer: Natalie Frischnecht
National Digital Director: Rob Hudson
Digital Designer: Kirby Shannon
Account Management: Katherine Osborne
Sound Design: Mike Lange, Cutting Edge Brisbane
V8 Supercars: Ford Brown, Elise Kafer
4 Comments
the client’s name is Ford? you’re sh!tting me right?
So the insight is the number 600?
And his idol growing up was Holden Caulfield.
Fishnet, Leftley and Human are surely all made up names too?