Gourmet Garden appoints Channel T to handle brand strategy and creative; launches new TVC

Gourmet Garden, Australia’s leading brand of packaged fresh herbs and spices, and part of the McCormick Food Australia group, has awarded the brand strategy and creative work for its 2019 campaign to Channel T.

 

The new campaign via Channel T is rolling out now.

Says Megan Brabant, head of marketing, Gourmet Garden: “We were really impressed with Channel T’s strategic and creative thinking. Channel T helped us re-define our brand positioning while developing an insight lead communications framework, which allowed us to talk at total brand level rather than at product format level, as previously. With the foundations in place, Channel T then developed strong creative for Gourmet Garden which will air nationally from late March through multiple channels including television.”

Says Paul Rhodes, managing director, Channel T: “We are delighted to have been involved upfront working with the Gourmet Garden marketing team in developing brand strategy and insights. This work helped our creative team in developing and producing great creative that we are confident will unlock growth for the brand.”

Channel T – Agency
Paul Rhodes – Managing Director
Peter Cerny – Executive Creative Director
Tim Bishop – Creative Director
Jodi Cousins – GAD
Kate Tartsus – Senior Video Animator
Nick Livingston – Producer
Production – The Producers