Google Pixel gets into the Australian Open game in new sponsorship campaign via 72andSunny
Google Pixel has recently announced a new partnership with Tennis Australia to become the Official Smartphone and Official Camera of the Australian Open. Alongside Tennis Australia, agency partner 72andSunny and media partners PHD and MFG are helping elevate Google Pixel’s presence at this prestigious sporting event with a new film released today.
The AI powered camera of the Google Pixel will give fans unprecedented access and never before seen footage of the Australian Open. The partnership will unlock new in-play viewing angles, showcase iconic AO moments and allow fans to get closer to the players and the action, both on-court and behind the scenes, through a unique #PixelPerspective.
Says Julia Davis, director of marketing, Google Australia: “We’re thrilled to be the official Smartphone and Camera of the Australian Open. With the most advanced Pixel to date, the Pixel 8 Pro will give fans unprecedented access to all the action, and help deliver a unique and memorable fan experience at this iconic event.”
Says Genevieve Hoey, creative lead at 72andSunny: “Fans come to the Australian Open to see the world’s best tennis players in action. Our Pixel sponsorship film directed by Dave Wood from Goodoil, music by Zimbabwean-Australian rapper Tkay Maidza, along with our spectacular LED billboards, share the fun and energy of the event known as ‘The Happy Slam’.
The activation follows the launch of the Google Pixel 8 Pro in October, from the Google, 72andSunny, PHD and MFG partnership. See more of how Google Pixel is helping get fans closer to the game they love on the Australian Open social channels.
Read more about the Google Pixel 8 Pro here.
Client: Google Australia
Creative: 72andSunny, Tennis Australia
Media: PHD Australia and Media Futures Group / EssenceMediacom
Production Company: Good Oil
Director: Dave Wood
DOP: Marty Williams
Producer: Lee Thomson
Offline edit: The Editors
Post production: White Chocolate
Music: Tkay Maidza, Bom Bom
Sound Studio: Otis
Music Supervisor: Charmed I’m Sure
8 Comments
Really liked #PixelPerspective’s Tiktok presence. The only tiktok ad I’ve ever stopped to watch in it’s entirety !
I love this track, such an ear worm. Great fun spot. Nice work to all.
Well played 72
Nice one 72 team and Dave. It stood out on air for all the right reasons. Well played indeed!
How good is the talent. I wish it was Barty, however this girl is ace. Pun intended. Nice work as always Dave Wood + Co. And 72. Solid claps from me.
It’s just another ad.
That looks and sounds like 100 other ads
Average at best.