Google Australia and 72andSunny, in collaboration with Essence and PHD, have launched a continuation of their campaign promoting the Google Nest Cams and Doorbell in Australia.
The ‘Caught On Nest Cam’ idea is based on the insight that, for many Australians, security products are used most often to check in on their homes and feel connected to the things they love within them.
This is even more relevant now as people return to office and travel overseas, spending more time away from their homes and pets. Google Nest cameras and doorbells can detect and notify users of important activity and even tell the difference between people, pets, vehicles or a package.
The campaign uses lighthearted scenarios to show Australians how Google Nest Security products can help them stay a-tune to what’s happening in and around their homes.
Starring some furry friends and ex-AFL stars, Nick Riewoldt and Eddie Betts, the campaign builds on Google’s broader partnership with the AFL including 72andSunny and Google’s recent AFL focused brand building campaigns.
The work will run across digital, social, OOH and TV. The integrated comms plan is designed to drive sales of the portfolio of products and is timed to lead up to the EOFY sale period.
The work builds on last year’s successful campaign launch of Google Nest Cams in Australia by 72andSunny, in August 2021.
Says Julia Davis, head of devices and services marketing, Google AUNZ: “We are excited to launch the next chapter of our Nest Security campaign which uses the AFL as the creative platform to showcase how our devices help you see whatever is happening in your home or in the backyard – whether it’s a bulldog, magpie or Nick Riewoldt.”
Says Luke Martin, ECD, 72andSunny ANZ: “AFL is a great platform for us to talk about security in a lighthearted way. We see that when we tap into local Australian culture to hero the magic of Google’s products we see a big uplift in results.”
72andSunny have helped to grow the Google Nest business in Australia since its launch four years ago. They also partner with Google across brand and Pixel campaigns.
Client: Google Australia
Creative: 72andSunny Australia
Production Company: 13&Co
Film Studio: Vandal
Audio Production: Otis
Media: PHD and Essence