Google Australia and 72andSunny Sydney, in collaboration with Essence and PHD, have launched a campaign to introduce the new Google Nest Cams and Doorbell in Australia.
The campaign is based on the insight that, for many Aussies, security products are used most often to check in on their homes and feel connected to the things they love within them – like their pets.
Google smarts allow them to do this, by bringing a whole new level of helpfulness. Not only can the Nest Cams and Doorbell keep an eye on your home and alert you if there’s movement but they can also recognise the difference between packages, people and pets.
Using “Caught on Nest” style footage, the creative introduces a fun array of characters that you might find at your home, from playful pets to foraging wombats.
The campaign will run across digital and social, TV and Outdoor with more executions to follow.
Says Julia Davis, head of devices and services marketing, Google AUNZ: “We are thrilled to partner with 72andSunny on this campaign, which introduces our next generation Nest Cam and Doorbell. Google Nest’s mission is to build products that make a more helpful home. All of this starts with helping you understand what’s happening within the walls of your home and outside of it.”
Says Luke Martin, head of product, 72andSunny Sydney: “Partnering with Google to create these light-hearted films was an absolute joy. It’s not everyday you get to work with zombies, posties, wombats and Sam Simmons; the perfect combination for a fun packed campaign.”
The concept was adapted from a global campaign strategy, #NestPets, created by Arts & Letters for Google in the US. Three of the films were originated locally, two were adaptations.
72andSunny have helped to grow the Google Nest business in Australia since it’s launch four years ago. They also partner with Google across brand and Pixel campaigns.
Client: Google Australia
Creative: 72andSunny Sydney, Arts & Letters
Production Company: Rolla Film
Audio Production: Otis
Media: PHD and Essence