Google Australia appoints Poem as PR agency
(Spot the trend! Poem enlisted Australian artist, Mulga (Joel Moore) to create an artwork representing some of the top trending searches in Australia in 2024)
Earned creative comms agency Poem has won the Australian PR business for global technology leader Google, leading the company’s publicity retainer and earned creative campaigns for 2025.
With 2025 signalling an exciting year for Google as it celebrates the one-year anniversary and next generation of its AI model Gemini, Poem will support in managing upcoming launches, announcements and retained comms activity across Google’s diverse product device offering, AI and consumer news including Google Search, Gemini, YouTube and Google Maps, and beyond.
Google joins Poem’s already impressive roster of consumer technology clients including Sony Interactive Entertainment (PlayStation), Sonos, DJI and Withings.
Says Katrin Maurer, director of communications, Google Australia and New Zealand: “We were immediately drawn to Poem’s ethos of culture-led creativity, always seeking to put people and helpfulness first in their approach whether that’s through publicity or non-traditional creative campaigns. We’re thrilled to be working with a partner that shares our passion for innovation and spirit of creative curiosity.”
Says Katie Raleigh, managing director, Poem: “Working with Google is a great privilege for the agency, and we’re beyond delighted to partner with such an iconic brand and talented team.
(Poem landed Google Researcher, Simon Carlile, a spot at TEDxSydney to share how AI is revolutionising accessibility and hearing devices)
Says Rhania Farah, general manager, Poem: “In just a couple of months, we have already put a Google Researcher centre stage talking about the future of AI at TEDxSydney, partnered with Queensland University to promote the power of AI in supporting whale conservation, and engaged renowned Aussie artist, Mulga to bring Google Australia’s most searched trends for 2024 to life in a way that’s caught the attention of press and social media alike. I can’t wait to see what the year ahead will bring.”
Google joins Poem’s wider client portfolio including Tourism Australia, Nespresso, Uber, Cashrewards and Place Making New South Wales.