Good value booze, for good value people: The Bottle-O launches new brand campaign via Dig
Shoppers all over the world want good value. But only in Australia can they be good value, too. This is the crux of the Australian bottle shop’s new brand campaign, developed by Dig.
The first spot to be released follows the journey of our hero shopper, ‘Slatts’, on his walk to The Bottle-O to quench his thirst, whilst wearing his favourite BBQ apron. Set to The Bellamy Bros famous song ‘If I said you had a beautiful body’, the track is the perfect ode to accompany Slatts whilst on his journey.
Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms. Including an opportunity to own one of those aprons.
Says Josh Gaudry, GM marketing, Australian Liquor Marketers: “Launching this campaign is one of great pride. At its core, the DNA of ‘The Bottle-O’ brand is grounded in uncomplicated fun – even our name is uncomplicated and deeply entrenched in the colloquial language of us all. Its endearing charm is one that resonates with all Australians. We all know good value people in our lives, this campaign showcases all those legends out there we call ‘good value’ in a simple fun campaign we think really personifies our brand.”
Says David Joubert, national ECD/partner, Dig: “With good value people around you, and good value booze in the fridge, what more could you want? We’re very excited to launch this spot, the first execution in a new ongoing brand platform for our good value client, The Bottle-O.”
Creative Agency: Dig
Chief Creative Officer/Partner: Pete Cerny
National Executive Creative Director/Partner: David Joubert
Senior Copywriter: Owen Bryson
Senior Art Director: Anna Paine
Managing Director: Lisa Ramsey
Executive Planning Director: Lucielle Vardy
Group Account Director: Andrew Grey
Account Director: Sarah Coppens
Producer: Roslyn Payne
Client: Australian Liquor Marketers
GM Marketing: Josh Gaudry
Senior Marketing Manager: Christina Ruggier
Marketing Manager: Sophie Sandilands
Media Agency: Starcom
National Managing Director: Nancy Lan
Client Services Director: Jacqui Purcell
Performance Manager: Ethan Chen
Investment Manager: Bailey Reed
Account Coordinator: Angela Chai
Production Company: MOFA
EP: Llew Griffiths
Director: Yianni Warnock
Producer: Helen Morahan
DOP: Ross Giardina
Editor: Lucas Baynes, ARC
Music + Sound: Rumble
Music Supervision: Alyce Guy, Shoop Sync
Casting: Natalie Jane Harvie, Citizen Jane
Stills: Danny Eastwood, Pool
27 Comments
https://www.youtube.com/watch?v=Uq-9QBUmELA
Fucking iconic
Imagine this amongst the rest of the crap that’s on telly these days.
Absolute unit.
I like this!
Well done all. Great stuff
blatant southern comfort plagarism
so wrong
I must say, this is a cracking campaign line.
Yeah southern comfort but i like the bit when he has the pot-shot and misses.
And there’s straight rip-off.
Sorry guys, someone knew this was wrong at some point and didn’t speak up. Poor form.
Whatever’s stealable
But chucking some plastic rubbish on the ground? Bit gross.
Umm… pretty sure the idea is that he tried to get the rubbish in the bin, missed but he’s so loved and revered as a good value guy that he’s forever loved regardless of being fallible. Moreover I imagine the doting neighbour picked it up. I’m not 100% sure but in my mind things happen between cuts even if we don’t see them. I’m no Kubrick though but I believe that’s how it works…
Looks pretty cheap and nasty. Did they shoot it on an iphone?
Umm… kinda feels perfectly Australian and balmy to me. Maybe you’re projecting and can’t see beyond your own self loathing Mr iPhone pro, it’s okay. You’re enough. We all accept you as a camera and not just a phone.
To Bad Rip off and the other Turkey
This is no rip off.You guys must have lost the business
So back in your box
No I don’t work for DIG
Very relatable and fun. Well done
Compare this to the last TVC the client did and you can see how far they’ve come. It takes hard work to take a client from woeful to decent.
Maybe the client pushed the creative.
A big leap or a big steal?
I loved the talent. Adorable. Thought they nailed the Aussie suburbs feel.
It’s a great line. So why the absolute blatant rip off? And why use an agency. just go direct (I can assume this wasn’t an agency idea….because they couldn’t, surely?)
& of course Southern Comfort borrowed absolutely nothing from Sexy Beast.
I’m confused why there’s so many comments, and so many ‘this is great’ ones about a very, very average ad. It’s not bad, and who cares about southern comfort, it’s a reference for sure but every ad in Australia is referenced from another ad, but it’s definitely not good, not standout on tv, not shot well and not great. It just is. Another average australian ad about blokes, bbq and beer.
Another proud-buffoon-bloke-does-buffoon-thing idea.
Yeah and it’s a try hard SC. Except they had a tonne of intrigue and made you keep watching.
why do we need to know what gender you are?
So good, I laughed so hard! Well done for all involved.
Funny and to the point👍👍👍👍👍👍👍🤣