Good Oil’s Fiona McGee directs TurboTax’s Super Bowl campaign via Wieden+Kennedy Portland

This year’s “Come to TurboTax” campaign marks the third year that TurboTax and Wieden+Kennedy Portland put emphasis on the online tax preparation company’s “Live” offering.

 

The seven spot campaign, shot by Australian director Fiona McGee via Arts & Sciences, culminates with a yet to be released Super Bowl LVII spot. Each film extols the many and varied delights of the world of Not Taxes. From the great outdoors, to the beauty of a solid nap, each spot serves as reminder that people can come to TurboTax to not do their taxes.

Says Cathleen Ryan, SVP of marketing for Intuit TurboTax: “After decades of leadership in the online tax preparation category, TurboTax has become synonymous with DIY … With this year’s campaign, we’re changing that narrative by letting customers know they can come to TurboTax and NOT do their taxes.”

W+K Portland
CCOs: Ana Balarin, Hermeti Balarin, John “JP” Petty III
Creative Directors: Patty Orlando, Kevin Jones
Art Director: Caitlin Alexander, Hernan Pettinaroli, Jason Turner
Copywriter: Brooke Barker, Juan Vassallo, Joe Albert
Head of Production: Orlee Tatarka
Executive Producer: Katie McCain
Producer: Sydni Chustz, Kacey Klonsky
Creative Operations Manager: Lauren Walker, Sebastian Obando
Design Director: David Trujillo
Designer: Reshi Dev, Reena Chai, Seth Shelman
Design Producer: Tara Nielsen
Studio Specialist: Vicki Liu
Group Strategy Director: Brooke-Lynn Howard
Strategy Director: Christian Clay
Group Media Director: Kim Sizemore
Group Brand Director: Tobey Bennett
Brand Director: Megan Riehl
Brand Manager: Kyler Spickler, Lindsay Varquez
Brand Executive: Hector Martinez
Assistant Brand Executive: Kieran Yancy
Head of Business Affairs: Amber Lavender
Senior Business Affairs Manager: Nancy Espinal
Business Affairs Manager: Tim Bell
Talent Payment: Tim Bell
Broadcast Traffic: Maisie Plew, Gregory Depp, Katie Hall
Copyediting: James Yu

Intuit TurboTax
SVP of Marketing: Cathleen Ryan
VP Marketing Strategy & Brand: Monica Muilenburg
Director of Brand Marketing: Jamie Lasser
Senior Marketing Manager: Whitley Diffin
Marketing Manager: Amy Wise

Production Company: Arts & Sciences
Director: Fiona McGee
Managing Director/Partner: Mal Ward
Managing Partner/Executive Producer: Marc Marrie
Executive Producer/Director of Production: Christa Skotland
Head of Production: Milena Milicevic
Line Producer: Patrick Harris
Director of Photography: Ross Giardina
Production Design/Art Direction: Clement Price – Thomas
1st AD: Mark Robinson

Editorial Company: Joint
Editors: Eric Hill and JB Jacobs
Cutting Assistants: Charlie Harrington, CJ Duncan
Assistant Editors: Kris Faris, Molly Preston
Post Producer: Jenny Greenfield
Associate Producer: Izzie Raitt
Head of Production: Catherine Liu
Post Executive Producer: Kathleen Russell

VFX Company: A52
Creative Director: Andres Barrios
VFX Supervisor: Matt Sousa
2D Artists: John Valle, Richard Hirst, Michael Vaglienty
Matte Painter: Nick Sullo
Head of CG: Andy Wilkoff
CG Supervisor: Adrian Grey
3D Artists: Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph
Creative Director: Chiechi Benjamin Woodlock
Designers: Sky Bird, Liz Margiotta
Senior Animator: Richard “Trix” Taylor
Senior VFX Producer: Ashlee Buss
Executive Producers: Patrick Nugent, Kim Christensen
Shoot Supervisor: Andres Barrios
Managing Director: Jennifer Sofio Hall
Head of 3D Production: Alex Ramos

COLOUR
Company: Company 3
Senior Color Producer: Shannen Troup
Colorist: Tom Poole

MUSIC
RC Car: “No Speed Limit” by Forever/Jonas Wikstrand (Score a Score)
Fusion Food: “Food Fusion” by Erick Lee (Hook and Line)
Explorer: “No Turning Back” by Lee Baker (APM)
Water: “True” by Spandau Ballet
Not Taxes: “Plantasia” by Mort Garson

SOUND DESIGN / MIX
Company: Field Day Sound
Sound Design and Mix: Noah Woodburn, Morgan Johnson
Executive Producer: Leslie Carthy