Glory for Australia as The Monkeys’ ‘The First Digital Nation’ for The Government of Tuvalu takes out Dan Wieden Titanium Lions Grand Prix
The Monkeys has just been awarded the ultimate Cannes Lions accolade – the Dan Wieden Titanium Lions Grand Prix, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry for The Government of Tuvalu ‘The First Digital Nation’.
The Government of Tuvalu’s ‘The First Digital Nation’, developed with Collider, MassiveMusic and Thrive PR + Communications, is a project that saw the Pacific island nation of Tuvalu create the beginnings of a Digital Nation starting with a digital twin of one of its islands.
Rising sea levels caused by climate change are predicted to submerge Tuvalu in a matter of decades. If that happens, Tuvalu will lose everything – including, according to international law, their legal status as a country. At COP27, the United Nations Climate Change Conference, Tuvalu announced its radical plan for survival: it will become the world’s First Digital Nation.
In The Dan Wieden Titanium Lions, 176 entries were received and the Jury chose to award 3 Titanium Lions and one Grand Prix.
The Dan Wieden Titanium jury, led by jury president and Aussie expat David Droga, CEO and Chairman of Accenture Song, who said: “How does a nation that is sinking keep its borders, sovereignty and rights? How does its people keep its culture, heritage and identity? By completely reorienting the rules and laws of what it is to be recognized as a nation on the global stage. This is far more than a creative or tech idea. It’s not even about a disposable execution. It is about recognition, policy, and safeguarding GDP. It is also about creating new precedents for dozens of other countries facing a similar future. This work was the highest scored entry from day one of the prejudging, to the very last vote on the Grand Prix on the final day. It is an idea that needed to happen and should live on far beyond any of us.”
Titanium Lions were awarded to:
• Wieden+Kennedy New York / Wieden+Kennedy Sao Paulo / Africa Creative DDB Sao Paulo for Budweiser ‘Bring Home the Bud’
• McCann Poland for Mastercard ‘Where to Settle’
• Draftline Shanghai / David Bogota / David New York for Corona ‘Corona Extra Lime’.
DOWNLOAD THE DAN WIEDEN TITANIUM LIONS WINNERS
5 Comments
How amazing!!! Well Done Monkeys. Tara & co winning!!!!
It doesn’t get better than Titanium GP.
Well done to all the Monkeys involved.
What an outstanding win!!
Yes!!! Congrats to brilliant Beth O’Brien and team 💯 this is equally inspiring and poignant. An excellent showcasing of how to leverage top creativity with urgent Government response. Here’s to maintaining sovereignty and knowledge of the Pacific.
Well done you brilliant Monkeys.
Congrats To all at The Monkeys. However, I have never heard of Tuvalu, and quite frankly This is pretty boring and I lost interest a Minute into the video. So what is the result of the first digital nation? Not much