Global technology company Wise appoints Havas Red as first Australian PR agency partner

Havas Red, one of Australia’s leading PR, social, content, and brand experience agencies, has been named PR agency of record for Wise in Australia following a competitive pitch process.

Wise, the global technology company building the best way to move and manage money around the world, has enjoyed consistent growth since its 2016 launch in Australia, serving a local customer base of more than 1 million personal and business customers, who hold over a billion dollars across their Wise accounts.

As Wise’s first PR partner in Australia, Havas Red will engage Wise’s three customer audiences – consumers, SMBs, and banks – through always-on earned storytelling and creative earned campaigns stretching into several verticals from corporate and business, to travel, lifestyle, and technology.

Says Anhar Khanbhai, APAC PR Lead at Wise: “Australia has always been a key market for Wise since our launch. As more and more Aussies – including businesses and banks – choose Wise for their cross currency needs, we recognised it was time for us to bring on our first agency partner to support us through our next phase of growth. We were looking for a partner that really understood our mission, our values and business objectives and could distill them into a long term brand narrative. Red’s scale, resources, and diverse capabilities give us confidence that they’re the right partner for us.”

Says Shane Russell, CEO of Havas Red, Australia: “Wise is an incredible success story around the world and it’s an honour to help them build on their exciting mission here in Australia. As an agency with deep corporate and consumer capabilities across Australia, this is the perfect partner and opportunity for us.”

Says Myrna Van Pelt, Managing Partner for Corporate at Havas Red who led the pitch: “The team are genuinely pumped by this win. Here at Red, we’re built to work with high-growth innovative companies, and the fit with Wise’s culture and innovation pedigree, is perfect for our team. We’re looking forward to shaping Wise’s creative earned story telling in Australia.”

Image: Ragged Edge

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