Gigacomm gives Australians ‘the freedom to do more’ in latest campaign via Arlo Agency
In a major creative collaboration, Arlo Agency has partnered with challenger broadband network operator Gigacomm, to launch a bold new brand identity and consumer-facing content campaign: ‘The Freedom to Do More.’
This strategic repositioning arrives alongside the telco’s fastest-ever offering, the Gigacomm Full Fibre 2Gbps plan, and a renewed commitment to deliver “the internet Australia needs and deserves.” With a focus on apartment dwellers, long underserved by traditional providers, Gigacomm is on a mission to break the mould, and Arlo helped bring that story to life in a way that consumers can truly connect with.
This storytelling-led, social-first initiative was developed over a series of long-form hero pieces designed to break down complex technology and clearly explain why Gigacomm is different. These pieces have been adapted into shorter content across paid, organic, and internal channels to drive awareness, clarity, and engagement. It also serves as an introduction to an ongoing brand campaign that Gigacomm will continue to build on throughout the year.
From strategy to production, Arlo worked closely with Gigacomm’s internal team, including Group Executive Garth da Silva, Marketing and Brand Strategy Lead Dan Connell, and Digital Marketing Lead Deepa Aranha, to create a content ecosystem that gives Australia a clear, accessible understanding of who Gigacomm is and what sets them apart.
Says Connell: “This was more than a rebrand, this was about conveying Gigacomm’s core purpose and unique point of difference, whilst cutting through a saturated tech conversation with simplicity and truth. Arlo helped us build a narrative that’s bold, clear, and deeply human.”
Says Patrick Harvey, Creative and Managing Director at Arlo Agency: “Gigacomm had a clear ambition, they just needed the right partner to bring it into focus. This is what Arlo is here to do: distil the truth of a brand and turn it into content that moves people, not just creatively, but strategically.”
The creative strategy was led by Jeremy Perrott, former McCann Global CCO and now Head of Creative Strategy at Arlo, whose depth of brand knowledge helped shape the narrative direction. Production was helmed by Arlo’s Emmy-nominated producer Kristy Fuller, and cinematography was led by rising star DOP Sean Kirkwood, whose distinct visual style added polish and pace to the work.
This project marks another milestone for Arlo Agency in a string of high-impact launches, reinforcing its position as the creative and production partner of choice for high-growth brands looking to lead with story, strategy and purpose.
With its independent network, market-leading speeds, and a message that breaks through the noise, Gigacomm is showing Australians that the future of the internet has arrived, and Arlo is proud to help tell that story.
Writer + Creative Director: Patrick Harvey
Head of Creative Strategy: Jeremy Perrott
Creative Assist: Tim Potter
Director: Patrick Harvey
Producer: Kristy Fuller
DOP: Sean Kirkwood
Steadycam Operator: Matty Dobson
Gaffer: Brad Francis
Focus Puller/1st AC: Jacob Potter
Sound Recordist: Mike Jabbalah
Sound Engineer: Paul McCosh
Edit + Animation: Alex Manders
Colour Grade: David Goldsmith
Stills Photography: Ash Koek
Hair & Makeup: Amelia Mills
Production Assistant: Rebecca Small
Cast
Talent (Emma): Eva Seymore
Talent (Tech Expert): Joey Woodley
Talent (TV Viewer): Erika Zhang
Talent (Gamer): Stinoj Shaju
Gigacomm
Group Executive – Garth da Silva,
Marketing and Brand Strategy Lead – Dan Connell
Digital Marketing Lead – Deepa Aranha
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