Gerni connects with Aussie blokes and their inner weekend warrior in new campaign via MJW
MJW, Sydney has launched a new TVC and campaign for Gerni after the agency’s appointment in April.
The campaign aims to turn the brand into a must have for every home, by getting Aussie blokes to connect with their inner weekend warrior.
The new TVC will run nationally from this Sunday 19 August and will be supported by new digital, print and point of sale creative.
Says Stephen Murphy, national sales and marketing manager: “Growth in the domestic high pressure water cleaning category in the last few years has been propelled by the growth of the DIY market, providing a platform for the brand to re-invent itself.”
Says Scott Davis, MJW strategy director: “The campaign demonstrates in an engaging and entertaining way the fun and rewarding experience of using a Gerni.”
Agency: MJW
Director: Eden Diebel
Creative Director: Marrianne Little
Copywriters: Marrianne Little / Nick Marzano
Art Director: Justine Metcalfe
Senior Account Director: Alison Sims
Production House: Ashley McLeod (Brilliant Films)
Client: Stephen Murphy, National Sales & Marketing Manager
14 Comments
MJWho?
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Imagine what the possibilities might have been in capable hands.
Do you think they actually intended the spot to look like it was DIY as well?
great job! nice to see a brand like Gernie spending on TVC’s and stepping outside the box.
Didn’t need the sarnie.
this is so bad….I just can’t……
Congrats to all concerned for getting a small client to put a product like this on TV. I’m sure there wasn’t a massive budget, so well done for getting a great idea up at the same time.
The people commenting negatively would probably have ended up with a small DM piece or a quarter page press ad. Getting clients like this to spend money on a TV ad isn’t easy.
… so this “Agency” is to be congratulated for get a client to spend money on TV?? That’s the defence for this?? And there I was thinking it was about getting a result for the Client. Maybe some of the people commenting negatively might have had some idea on what sort of result you get when you spend what “wasn’t a massive budget” on pissing it up the wall on a questionable idea just so that the “Agency” can stick it on their reel. Congrats indeed!!
Funny. ‘Onya Justine.
Good stuff, guys!
OK Mastermind, I didn’t say this “Agency” should be congratulated for getting a client to spend money on TV. What I said was, ‘congrats to all concerned for getting a small client to put a product like this on TV’.
Why? Because this is exactly how this client will get results. I’d suggest using TV is a much better investment than say a DM piece, a online banner or a even a press ad that will be seen by a very small number of people in comparison to a well placed TV commercial. They may have spent a bit more than using those other mediums but I’d say it’s money well spent for the potentially millions of viewers who will see the ad. In fact, spending less by not using TV is more likely to result in them ‘pissing their budget up a wall’ as you so eloquently put it.
And as a CD with over 20 years experience in top agencies, I think I’m qualified to say this is a very good idea. So as you yourself said, “Congrats indeed!”
Couldn’t agree more, Realist. Mastermind has obviously an axe to grind. Probably one of those so called digital experts who tries to kill all things TV in order to get clients to spend their budget online where it will be seen by a tiny fraction of the audience.
A “CD with over 20 years experience”.. Jesus where???. Evidently somewhere that didn’t require communication skills or logic. You acknowledge that this is a client with a small budget and then go on to say that it is going to reach “potentially millions of viewers”?? It could just as easily be argued that it may fail to connect with any of its target because of lack of media weight and even when it does reach are you suggesting that the work is good enough to work?. By the way, for the point raised by your other personality, I am not “one of those so called digital experts” just a firm believer in not providing false hope to small advertisers based upon lazy thinking