Gerety Awards 2025: Bear Meets Eagle On Fire, Clemenger BBDO, Howatson+Company score Silver
Australia has picked up three Silvers at the 2025 Gerety Awards with Bear Meets Eagle On Fire, Clemenger BBDO Melbourne and Howatson+Company all scoring one Silver apiece.
Clemenger BBDO Melbourne has won a Silver for ‘Packed Full of History‘ for Samsung in the Craft CUT (Art Direction), Howatson+Company wins a silver too with the campaign ‘Rejenerated‘ for ABC’s Triple J in the Craft CUT (Typography) and the third silver was awarded to Bear Meets Eagle On Fire for Telstra’s ‘Wherever We Go‘ in the Craft Cut (Animation).
The four outstanding campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.
The powerful Gerety jury counted this year with a record participation of 270 judges from 52 different countries, scrutinising the work through a powerful perspective to reward the best creative campaigns. The complete list of winners includes four Grand Prix, 36 Gold, 80 Silver and 65 Bronze, with first time recognitions for Paraguay and Kazakhstan.
The Grand Prix winners include:
The Final Copy of Ilon Specht for L’Oréal Paris by McCann Paris (France) in the Entertainment CUT, Online Video
Senna’s Cut for Netflix by Monks Buenos Aires (Argentina) in the Craft CUT, Editing
Price Packs for PENNY by SERVICEPLAN GERMANY in the Communication Cut, Product & Packaging Design
Never Just A Period for Bodyform/Libresse by Abbott Mead Vickers BBDO (United Kingdom) in the Craft Cut, Art Direction
About the Grand Prix for Never Just a Period, Grand Jury member Oriane (Abouattier) Canfrin, Head of Marketing and Communications, Ecobank from Côte d’Ivoire says: “Never Just A Period is the kind of work that transcends borders, industries, and generations. Whatever our background, profession, or age, as women we’ve all felt (or should feel) concerned by the message it carries. It’s bold, unapologetic, and beautifully executed. This campaign breaks taboos, and it builds empathy with striking aesthetics and that, to me, is Grand Prix-worthy.”
Nwakaego Boyo, Founder/ Managing Director, Temple Productions and Grand Jury member representing Nigeria comments on The Final Copy of Ilon Specht: “Not just a powerful female manifesto but it is a really compelling emotional film, combining traditional film craft, authentic and immersive storytelling that resonates really powerfully”.
“As a marketer on the African continent, I can honestly say that this campaign touched me deeply. In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage. It’s soft yet powerful—feminine values we need more of in our industry. It doesn’t shout, it speaks. It doesn’t sell, it moves. In a world full of noise, this campaign chose meaning—and that’s why it deserves the Grand Prix” adds Waithera Kabiru, Africa Digital Hub -Lead Diageo Africa, Grand Jury member from Kenya, about Price Packs for PENNY.
Says Jo-ann Robertson, CEO, Global Markets, Ketchum and Grand Jury member from the UK: “Senna’s cut is a masterpiece in craft. The pacing of the film to Senna’s 1990 record-breaking Monaco lap leaves the viewer breathless and determined to watch the documentary. On first viewing I was in awe of the editing and both the idea and the execution are deserving of a Gerety Grand Prix.”
Watch some of this year’s jury as they discuss trends and favourite campaigns from the 2025 Gerety Awards with the Gerety Grand Jury Insight panels taking place this week here.
See all of the 2025 winners at www.geretyawards.com