Geoff Reid to CD gig at BCM Sydney

BCM Sydney has appointed Geoff Reid creative director after holding a senior writer position at the agency since October last year.  

Reid is an awarded senior creative with nearly 20 years industry experience at leading agencies Leo Burnett, Batey Kazoo, The Campaign Place, JWT, and most recently Human. His work has been recognised at D&AD, New York Festivals, Cannes, London International, One Show, Folio, AWARD, The Caxtons and MADC.

He brings a wealth of experience, having worked on many well known Australian and international brands including Kellogg’s, The Nine Network, Bolle, Coles Myer, Jeans West, Tetley, Target, Campbell’s, Foxtel, Fuji Xerox, Singapore Airlines, Telstra, UK TV, Subaru, Woolworths and Murdoch Magazines.  

In addition to his new CD responsibilities, Reid will continue topartner with senior art director Tony Sutton, managing creativerequirements for the Radio Rentals, bigbrownbox.com.au, Surf LifeSaving Australia, New South Wales Rural Fire Service, Pelikan Artlineand Sunbeam Foods accounts handled by BCM Sydney.

Says BCM Partner Paul Cornwell: “Given the rapid growth of our Sydneyoffice over the past year, it makes sense for us to have a CD lookingafter the creative aspects of the Sydney accounts. Geoff has proven hisworth and, along with Tony Sutton, is responsible for some great workcoming out of the Sydney office. His extensive experience andprofessionalism makes him the perfect candidate for the CD job.” 

Nick Ikonomou will remain as creative director of BCM’s Brisbane office.