Genero hires Christie Poulos as client director; Daria Willis joins in creative strategist role

Homegrown start-up Genero has bolstered its Australian team with two new hires based in Sydney.

Christie Poulos (pictured above) has joined the team as client director – AU/NZ. Poulos is a veteran video and content marketing specialist who previously held roles at Red Bull, where she was head of content (video) in the UK, and on the global teams at Red Bull Stratos and King Content where she was global creative services director working on clients including Bupa, AMP, LinkedIn and Lenovo.

Daria Willis has been recruited as the business’ first creative strategist (AU/NZ), bringing over nine years of creative and media strategy experience across top tier publishers and agencies.

Most recently, she helped BuzzFeed make its mark in the Australian market helping big name brands like Tourism Australia, Coke, Pepsi, Google and Roadshow with audience-first content and distribution strategies. She also brings experience across creative and branding agencies including Leo Burnett Sydney and Proximity, TMW and WHAM (Hutchinson Whampoa) in London.

The two will work closely with MD Harry Preston (below) in growing the Genero offering in Australia and New Zealand. This year has seen continued work with brands including Tourism New Zealand, Unilever, Pernod Ricard, Biesdorf, Marley Spoon, Koala and IAG as well as providing on-going video production solutions to Facebook and Google clients through their partner initiatives.

Says Harry Preston, managing director – AU/NZ: “Our people are such an important dimension of Genero. The experience we bring across agency, creative, strategy and production combined with our talented creative network and innovative platform, really differentiates us from our competitors. That’s why I’m excited for Christie and Daria to join our already high calibre team, and to work with our clients to continue solving their content and creative challenges”.

Says Poulos: “Content and video marketing is rapidly and continuously changing, and Genero is perfectly placed to provide brands with both fresh creative thinking and high-quality production, all wrapped up in a truly scaleable platform. It’s exciting to be providing this innovative solution to marketers by connecting them directly with amazing creators from all over the world.”

Genero’s platform is disrupting the advertising industry by enabling brands to collaborate directly with the world’s largest network of professional creators for creative ideation and end-to-end production services.

The growth in Australia is mirrored internationally following the recent launch of Genero’s New York and São Paulo offices, with on the ground teams now also in Sydney, Melbourne, LA, San Francisco, London and Singapore.