Geckos Adventures targets adventurous youth in latest ‘Run Wild’ campaign via JWT Melbourne

January 21 2013, 9:00 am | BY Lynchy | 10 Comments

Screen shot 2013-01-21 at 9.13.57 AM.jpgJWT Melbourne has launched a new multi-media campaign for Geckos Adventures tempting travellers to ‘Run Wild’.

Shot in 11 countries over the course of a year, the production team – Drew Dunlop and Chas Mackinnon for Betty Wants In –  travelled on Geckos tours in South East Asia, Nepal, India, South America and Africa to capture the essence of ‘Run Wild’.

VIEW THE SPOT

Screen shot 2013-01-21 at 9.13.06 AM.jpgScreen shot 2013-01-21 at 9.12.36 AM.jpgClient – Geckos Adventures

Directed, produced, shot and edited by Drew Dunlop and Chas Mackinnon for Betty Wants In

Campaign strategy and creative supervision – JWT Melbourne

Art Director – Gabriel Woodmansey

Copywriter – Deborah Frenkel

Executive Creative Director, Richard Muntz

Music – ‘UMO’ by OOIOO