Gatorade appoints Whybin\TBWA Sydney

Gatorade Australia has appointed Whybin\TBWA Sydney as its creative agency effective immediately.

Gatorade works with TBWA in a number of key markets around the world, including the US, where the agency has led the development of notable campaigns including Gatorade ‘Replay’.

Says Kim McConnie, marketing director for Pepsico Beverages: “TBWA are the Global Gatorade agency so it will be exciting to bring Australia in step with our Global business. We look forward to a new era on Gatorade and our partnership with Whybin\TBWA Sydney.”

Says Paul Bradbury CEO Whybin\TBWA Sydney: “Gatorade is a legendary brand with a very relevant story to tell. We are very excited and honoured to be able to continue that story.”