Fuso launches new ‘It’s Good to Know You Got a Fuso’ campaign via Akkomplice

Independent creative agency Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind that comes with owning and driving one.

Moving beyond just talking about payload and performance, the campaign positions Fuso as the truck people want with the support people need including a 5-year warranty, finance and service plans, roadside assist and zero-emission options.

Says Glenn Dalton, chief creative officer at Akkompice: “When the brief is to say something about five different things, it can be tough to stay single-minded. From a list of rational features we found the common single emotional benefit, and expressed it in a very Fuso way. We’re excited about the long-term creative potential of the campaign.”

The campaign is now live across social, digital, print and OOH.

Client:
Fuso Truck & Bus, Australia: Nicole Stone, Eloise De Rauch, Alex Mueller

Agency:
Akkomplice: Glenn Dalton, Kenny Hill, Nathan Herbertson, Martie Skorsis, Nick Livingston, Victoria Concha, Tom Kearney, Lisa Dupre

Media
Speed Media: Peter Tait, Emma Smallwood

Social Media:
Akkomplice: Michael Hewitt

Photographer: Tom Franks
Producer: Josie Amato

Truck Photography – Cam Murray