Furphy anticipates an unbelievable AFL Footy season in ‘The Rookie’ campaign via Thinkerbell
Leading brewer Lion has unveiled a new integrated idea for Furphy, to celebrate the upcoming AFL football season, brought to life via Thinkerbell.
As AFL fans across the country are gearing up for the footy season to kick off later this month, Furphy has launched another unbelievable campaign to furphy their way into footy, with ‘The Rookie’.
The latest creative work taps into the Unbelievable platform by creating narratives that are almost too good to be true, as the sporting feats of an up-and-coming player are discussed in hushed tones by general punters and Tigers players, Nick Vlastuin and Toby Nankervis.
Lion’s head of marketing, core beer, Chris Allan said the new brand work encourages consumers to lean into the next generation of footy culture: “Building on our support of a number of AFL and AFLW teams, we’re pumped to continue to instill unbelievable footy moments into culture. We are celebrating all things footy, including the odd furphy, to kick off what we hope will be an unbelievable footy season.”
Says Sesh Moodley, head creative tinker at Thinkerbell: “Everyone, from the die-hard to the casual fan, has something to say about footy. Be it outlandish predictions, embellished stories, or sporting prowess gone next level. We all love to chat footy and we’re proud to be able to do it in an entertaining way here.”
Earlier this year, Furphy announced it would be pouring pints on The Front Bar TV show as the new official beer partner. Resident patrons Mick Molloy, Andy Maher and Sam Pang will continue to serve the Geelong-born ale throughout the season during episodes on Channel 7 and 7Plus.
Furphy has also made steady headway in equalising sponsorship of both women’s and men’s AFL, announcing its sponsorship of AFLW teams the Demons, the Saints, the Tigers and the Swans alongside the same clubs male AFL teams.
Beer lovers can visit www.furphybeer.com.au to find out more. Always enjoy Furphy responsibly.
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Digital Agency: Affinity
Production: Scoundrel
Director: Ariel Martin
Post Production: ARC EDIT
Editor: Laurence van Camp
Sound Design & Music: Rumble Studios
41 Comments
The Underdogs
you’re making those upside down pint glasses.
Nicely played, guys.
The ad is fine, the end frame is great.
Lovely film. Well done Thinkerbell and Scoundrel.
Mate of a mate.
This is pretty good 👍
Lovely! Well done.
Not bad.
Nicely written. Awesome end frame.
Surely that upside down glass is an idea in itself. Brilliant.
Not as annoying as most Thinkerbell stuff, so there’s that.
Refreshing.
Just make sure it’s written by people who like footy next time
Well done Mr Martin. I like.
Better beer , better ads , better concept.
Nice. Upside down pint is excellent
Not bad
Great stuff Will be interesting to see when the end frame goes obviously not the last of that one
Love the ad. Hooked the entire time. Didn’t even notice the glass tbh.
So well written and executed! Fantastic
The line “Unbelievable” is the perfect line for Furphy. Simple, good stuff!
Nice one Ariel!
Great ad.
Nice to see overwhelmingly positive comments for once but of course there was the obligatory shot at Thinkerbell. Jealously is such an ugly colour on this industry
The glass is great, haven’t seen that before oddly.
Nice touch.
But didn’t. Well done – great spot!
Thinkerbell making ads that I actually like. And they have done well here. Fuck. The glass ending is genius.
It’s a solid film but there’s nothing brilliant about it. A pretty tired technique of bouncing the story around and some cheap gags. It’ll work well for when you’re watching the footy and that’s all it needs to do.
I’m sure this was a great idea on paper, but the execution is basic, its safe, expected and nothing new.
Feels like a missed opportunity.
End with old mate at the urinal pulling up his zipper after a long piss, then cut to two fresh schooners of golden liquid? Thanks for letting me know what Furphy tastes like.
Focus group level comment.
Defensive agency level reply.
I thought the same as @Piss
What else do you want people to think?
Guy hangs piss, zips up, cut to piss been served at a bar.
I thought that was the funny part. Na?
Really strong ad, great pay off and genius end frame all making sense of unbelievable It’s actually a beer with an idea
Seshjuan Chicken!!!
This Koolaid tastes delicious!
Nice one, buddy!
goodness me…..we like anything these days. Yawn.
Nice
Wow we really love a super basic bloke comedy here don’t we.
A return of good beer advertising 🙂
Nice one!!!
Is it me, or are all these beer/blokes/bar ads all the same? Same location, same geezers, same birds, same lame gags, same lighting, same Wardrobe, same diversity boxes ticked? You could literally stitch them all together and make one, big, load of mouldy old bollocks and stick any pack shot on it. Weak as piss thinking.
Please, please, pleeeeease make those upside down glasses for sale