Funtastic appoints Huckleberry Agency as new creative and digital agency for its Aussie brands

Huckleberry Agency has picked up the creative and digital work for all of Funtastic’s brands in Australia, becoming Funtastic’s full service agency in an extension of its existing remit managing media for the toy, sporting, homewares and confectionary distributor.

Huckleberry won the creative side of the Funtastic business, leveraging a long-standing and strong relationship with the media side of the agency to become a one-stop shop for their client.

Says Michael Harris, head of marketing at Funtastic: “Huckleberry has demonstrated an in depth understanding of the category, our product portfolio and the unique intricacies of marketing to kids during the time we have worked with them as our media agency. We really look forward to seeing the benefit of going to one place for our media, creative and digital and are confident that Huckleberry is the right partner to plan and implement against our bought, earned and owned channels.

“Huckleberry has great strategic capability, communications excellence and we trust them with our communications needs. They have a dedicated and hands-on senior team who have always delivered above our expectations.”

Says Melissa Roberts, managing director, Huckleberry: “Funtastic has been a valued client of our group for over 10 years, so this win is a milestone for our agency, and a great nod to the strength of our relationship. Picking up the creative work for Funtastic shows that our new agency model is providing a strong benefit to our clients.”

Funtastic becomes Huckleberry’s largest full service account and the agency will work across and within the key categories of boys, girls, infant, arts & crafts, and FMCG in Funtastic’s domestic and international teams.