Funlab launches subscription for real-life fun to end streaming addictions in new campaign via DDB Group Melbourne and Mango
Mango and DDB Melbourne have teamed up with Funlab – the brand behind the likes of Strike Bowling and Holey Moley – to encourage Aussies to unsubscribe from mindless streaming platforms and instead subscribe to Fun Pass, a subscription service for real-life fun.
According to Funlab’s research, 35% of Aussies have three or more streaming subscriptions, and nearly half (44%) spend $30 or more each month paying for them, adding up to $6 billion a year across the country.
At the core of the campaign is a social promotion that rewards people who unsubscribe from the gluttony of streaming services with the chance to win a free Funlab Fun Pass: A new subscription concept that gives access to 24 activities a month across Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, and B. Lucky & Sons.
Says Giles Watson, creative director, DDB Group Melbourne: “Stop worrying about crackdowns on password sharing and doom scrolling for the next thing to watch, blow up your TV and have some real life fun instead.”
Says Alex Lefley, managing partner, Mango: “This work is a great example of the integrated thinking and big ideas that help grow businesses. Across DDB Group, we developed a campaign that’s really fun, backed by data, and with a painful human truth at its core.”
Says Oonagh Flanagan, chief marketing officer, Funlab: “Aussies are calling for a change in midweek entertainment, so, as Australasia’s leading provider of competitive socialising, we wanted to answer those calls and help bring the fun back to weekdays. Mango and DDB brought to life the campaign in an authentic, fun, and uniquely Funlab way.”
Supporting the social promotion is an integrated national campaign running across PR, OOH, social, film, and radio. You can cancel your streaming subscriptions from the campaign website at www.subscribe.fun.
Client: Funlab
PR: Mango Communications (part of DDB Group Melbourne)
Agency: DDB Group Melbourne
Production: Eric, Tom & Bruce
Sound: Bang Bang Studios
21 Comments
you’ve convinced me. ;o/
Really enjoyed this.
this is pretty. good.
Everything about this is so strange. The client, the product… the film… it’s not bad. It’s actually quite good. Just strange.
This is fun, awesome stuff!
Hypnosis, explosions, long copy galore. Love it.
Nice comments above from DDB. I reckon they’ve tried to cover the lack of an idea with flashy craft but it’s void of true insight or interesting execution. 5/10 better than half the stuff out there but not good
pretty damn good. I thought I spotted a typo. I didn’t. Well done.
For people with short attention spans?
DDB Melb is great at making ads for the advertising community.
pretty goodie.
looks like not much of an idea hidden behind a lot of slick mockups
This is like some sort of weird art piece. It’s bloody good.
What you gotta do. Clearly not much of an idea, but they’ve made a pretty average client look pretty good. I’m not sure to what end. No one will recognise this as an ad for strike bowling so pretty much a massive waste of money
Been seeing this doing the usual self-congratulatory rounds on LinkedIn, glad it’s not just me that thought this was a muddied mess hidden behind slick production.
So many questions too – like why an old cathode-ray TV? Why did you make the actual business names so small? It’s already an obscure AF wrapping that looks like a nightclub poster, at least if you made the ‘Holey Moley’ logo big we’d have an immediate idea what the hell this is for.
Why did you rip of Adam&Eve DDB’s Marmite hypnotics when your idea has nothing to do with hypnotising people? Do you even ‘unsubscribe’ when most people watch reality TV on free-to-air?
Ah well, it’s gonna keep getting circle-jerked on LinkedIn anyway so what’s the point.
Subscribe to real life fun is great
Simple insight
Simple idea
Really love to see an agency with actual art directors
The guy has no range.
Nice design. So I guess congratulations to the designers. But wowzers it’s a bit of a dumpster fire of an idea isn’t it? It doesn’t make sense and as someone has quite rightly pointed out, it’s not going to have any effect of the brands it’s meant to be advertising. I’m not big on testing but I’d love to see this get discussed by a room
Idea comes through pretty clearly? I mean, it’s in the first word of the headline. But hey, what would I know, I’m just a random comment on a blog. Let’s bring on the focus groups!
Unsubscribe from Netflix etc., subscribe to a Funpass instead’.
Pretty clear idea wouldhavethought?
As inspired by the opening title sequence of Rake.
I like the Unsubscribe/Subscribe line. It’s a shame they didn’t push the execution of the video though.
This is legitimately great. A super simple, relevant thought crafted well in both art and copy. The comments in this blog are a real concern. Back to the focus groups and down down retail. And no, I’m not from DDB.