Full-body waxed in Sydney’s Circular Quay for the Red Cross ‘Love of humanity’ campaign via JWC
Sydney agency Jack Watts Currie has released a video continuing their Red Cross campaign online – this time a Sydney local was nominated for a public full-body wax by his girlfriend.
All money raised went to Red Cross Australia’s ‘for the love of humanity’ campaign, which is built around a Facebook application – built by Wasabi – that encourages Australians to engage in similar fundraising activities via social networking.
The ‘Love of Humanity’ campaign launched last week with the now famous ‘Put the Toilet Seat Down’ billboard (left) that fooled most of the mainstream media in Australia and overseas for several days until a ‘Fortheloveofhumanity.com’ banner was pasted over the pic of the toilet (below).
8 Comments
She is so dropped.
Next event could be Colin Watts tucking his entire ear into his ear canal. Really – you should see him do it. Not for the love of humanity – just for laughs.
For the love of humanity don’t use Comic Sans.
Or yellow / purple gradients, impact and multiple exclamation marks!!!!?
I’m tipping it was meant to look like it was made in Microsoft Word.
Worst. Ad. Ever.
Think the film clip is great – must’ve been painful!!
Awesome work. And for a great cause.