Fremantle Media launches Spring, a new content creation division to meet growing local demand

FremantleMedia, one of the largest creators and producers of entertainment brands in the world, today announced the launch of a pioneering new content creation division of FremantleMedia Australia (FMA) called Spring.

Spring will work with Australasia’s leading brands, agencies and broadcasters to produce innovative and affordable content solutions including advertiser-funded projects and multi-platform iterations.

Spring will be based in Sydney and will be headed up by Tony Skinner, who is currently FremantleMedia Australia Managing Director, Melbourne.

With the full support and commitment of FremantleMedia, Spring will operate as a stand-alone division of FMA, with its own dedicated staff, its own premises, its own culture and its own attitude.

Says FremantleMedia Asia Pacific CEO Ian Hogg: “Spring has been born to create quality content to meet the growing demand from broadcasters and our other partners for new types of programming and collaborative projects.”

Hogg said there was “huge potential” for Spring to capitalise on the appetite among brands to develop funded content in non-traditional ways, and the growing demand among broadcasters for new forms of local content.

“FremantleMedia will always be our premium product for high value, tent pole programming, whereas Spring will cater to the other end of the market which is not currently being serviced properly,” Hogg said.

Spring’s offering will include servicing the off-peak demands of the free to air networks, producing content for the digital channels,  the expanding array of subscription channels, and working with agencies and their brands to offer intelligent, integrated content solutions across broadcast and digital platforms.

“Spring will be nimble and full of energy, producing top quality content through the prism of great storytelling,” Hogg said.

Hogg added that a number of projects were already in the Spring pipeline and would be announced in coming weeks.

“Only a company of our size and scale could bring on such a new, industry-leading initiative with this degree of confidence – we believe it’s the right strategy and the right time to launch it, and we are delighted to be open for business,” he said.

Spring will also work with FremantleMedia Enterprises, the brand extension arm of FremantleMedia, to enhance brand opportunities for clients.