Freedom means being well insured claims Swann Insurance in new TV spot via CumminsRoss
May 30 2012, 11:41 am | | 18 Comments
CumminsRoss, Melbourne has put to air a new spot for Swann Insurance featuring motorcyclists enjoying freedom, knowing they’re well insured.
The spot was directed by Matt Chuang via SceneOn.
18 Comments
the 2nd last shot looks like it was taken straight from Shinya Kimura vid…
http://vimeo.com/16981453
Dream shoot though.
Another CumminsLoweNitroSapient and Partners client that’s gone with him. Lock up your doors Sapient, he’s coming for the stationary next……
Beautifully shot, looks amazing!
Compelling and cinematic!
Thats a beautiful spot, i think i’m going to buy a bike, lookout!!!!
Being a bike nutter!
And a fan of a famous Japanese Bike builder in the US that makes the coolest bikes in the world… who has the coolest video ever… Which I dare say this ad has been inspired by.
I want to say to the Cummins guys.. Well done.
Very very nice. Best bike insurance ad ever. :))
PS.. would have done that one for free :)))
Ok cummins staff stop writing in now.
I ride and I loved this. Also – nice move to appeal to the emotional motivations for riding and position Swann as an insurance company that gets it. Gave me chills and with my insurance coming up… now have Swann on my radar.
Lazy lazy lazy. Freedom is another word for well insured? Crap-o-rama. Clearly a cheap spot but it didn’t mean you had to skimp on a worthy idea. Save the footage and re-edit then I may re-new my policy.
…’now i have Swann on my radar’, spoken like a true account exec.
I think I wrote “Freedom’s just another word for nothing left to lose” but it was a long time ago. Maybe I did write” Freedom is another word for well insured” but somehow I don’t think so. Could you imagine Janis Joplin singing those words? Could you imagine anybody singing those words? Me neither.
The pictures are like a Harley.
The words are like a postie scooter.
Good to see the Cummins haters out in force. Unfortunately for you guys this spot is spot on. Beats five types of shit out of every other insurance ad I’ve seen lately – especially the God-awful beat poet shite these guys did for CGU.
The word is “stationery”
(assuming you are talking about all the pads, paper and pens sitting in the stationery cupboard).
Thought if you were feeling the freedom both inside and out you’d look a little happier than this
I think this captures what the ad would love to say…
http://www.youtube.com/watch?v=MnGzl-OEyGE
They could put the ‘Don’t hold back’ soundtrack on this?
Say it straight, then say it… straight.