Foxtel set to launch London Olympics campaign this weekend via Clemenger BBDO, Sydney
This weekend Clemenger BBDO Sydney will be launching a campaign for Foxtel supporting its extensive coverage of the London 2012 Olympic Games.
With eight dedicated channels, customers will be able to see all the action from London, in stunning HD, including every Gold Medal win.
The campaign stars a range of high profile Australian athletes in the lead up the games, shining a spotlight on the determination, effort, sacrifice and drive that it takes to win Gold.
The campaign launches with a 45-second TVC directed by Ash Bolland from Curious Films. There’s also a 30-second and 15-second version as well as outdoor, print and digital.
CLEMENGER BBDO SYDNEY
Executive Creative Director: Paul Nagy
Creative Director: Matt Follows
Head of Art: Michael Dole
Senior Art Director: Nicholas Bonney
Copywriter: Denny Handlin, Hamish Grieve
Group Account Director: Emily Perrett
Account Director: Aleks Pawelek
Account Manager: Alexandra Davis
Producer: Lisa Brown
Senior Producers, Print: Adrian Jung, Steve Tindall
CURIOUS FILM
Director: Ash Bolland
Post Production: ALT
FOXTEL
Director of Marketing: Chantal Walker
Head of Advertising & Retail: David Graville
29 Comments
Awesome, love it
Looks great. Well done Ash.
Nice one chuckles!
Nice one Denny, you sexy legend.
Nice Doley!
http://vimeo.com/36543539
I’m sure a heap of Olympic ads will be released soon. This one’s okay. All technique but done well.
This aussie Samsung Olympic spot was sent to me yesterday: http://www.youtube.com/watch?v=9XG8cocMFgk&hd=1
Not sure who did it but it’s pretty damn bloody cool.
Very clunky and way too drawn out. Unfortunately this execution has been done so much better many times before.
Prefer Nike’s take on the athlete fades into/morphs into/cuts to next athlete type of olympic commercial (done for the 2002 Olympics).
http://www.youtube.com/watch?v=n51XmB5_rh4
Remarkable! Exceptional! Smooth and brave showing the Olympic athletes failing – never seen that before with all sports hype in oz. Wish it was longer. Well done.
Samsung thing is weirdly cool.
2D Morphing? An 80s execution and way undercooked from Alt. Look to the money as the culprit as usual, but still this team should have known better.
If those commenting on the post production actually knew what they were talking about and what it took to execute the VFX on this job they would realise this is much more than 2d morphing and difficult to do this seamlessly, an excellent job by the team at Alt (and no I do not work there).
Below average, in the 80’s the post house would have
been screaming for green screen and motion control.
You have no idea. Bite me. …Now that’s 80’s.
Beautiful Doley!!!
@Someone . . . 5:18 and Alt
“difficult to do this seamlessly” You’re right, it is, and they didn’t. Despite the match move and tracking work, and the self-confessed lack of process screen, it is decidedly not seamless, and very clunky, disregarding the lame grade, or the flat lighting from the live-action, or both, not to mention a very boring, and yes 80s linear concept that is far from imaginative.
Bite me? Yes, we have an idea, and some expertise, Brisbane. Try passing this off in LA, or NY, or London and you’ll be out of business in six months, or is that why you’re here?
With the current trend being no narrative quirky montages
it’s nice to see something so ‘linear’. Nice work Ash.
Imminently watchable, This spot suggests a thinking-person’s Olympics campaign.
This uniquely cinematic ( wonderful raw look ), physical performance accomplishes what others have failed. It doesn’t settle for audiences simply applauding Gold. Hooker adds virile regret. This is Kick Ass With Class..
Nice one Ash. There are so many bland Olympics ads on at the moment this stands out a mile. Don’t know what the post houses are on about, looks pretty damn fine to me.
I just saw this on-air and I went here to see who made it. Looks great. Feels powerful and exceptionally honest. Love it.
Samsung is weird, outdated and feels behind the times. Its a stretch to call it cool. More than anything, it looks underfunded.
The FX look tasty to me.
Didn’t get the gig Alt school?
Me likes this. Tough to do a ‘we’ve got the Olympics, show all the sports and athletes’ spot in a fresh way, but this does. And from Clems Sydney, who would have thunk it?
Nicely done. Haters here are transparently hating for a reason. This got me excited about the Olympics again.
okgo?,
mate the Samsung ad runs olympic rings around this foxtel stuff. It’s simple, visually stunning and isn’t all caught up in technique. Yes, I’m guessing it didn’t have the budget of the Foxtel ad but just goes to show you can do something better without a big budget.
Plus when nike use the line ‘just do it’, I’m pretty sure it wasn’t meant to be an invitation to copy their advertising. Foxtel just did it.
http://www.youtube.com/watch?v=n51XmB5_rh4
This is what I like about our industry… you work on producing a the best piece of work you can, despite budget/client restraints, and some people love it… others hate it.
The post on this spot is seen to be:
“An 80s execution and way undercooked”
or
“Remarkable! Exceptional! Smooth and brave ”
Remember… it’s ok to disagree – just make sure your argument is objective and not based on jealousy/spite/politics or personal.
9.39
A lot of people have been fired from clems, let it go buddy, you’re only hurting yourself.
Wasn’t haven’t a go at the people at Clem’s. Didn’t mention them once. I only mentioned Foxtel. I’m sure Clem’s probably presented a heap of ideas. Client chose this one. Never said it was a bad ad. Just prefer the other.
I really hope they didn’t let go of too many people.
I’d like to say that this is an awesome piece of work with a very high degree of technical difficulty. Its not in your face. The post just enhances the story here. You never think of it. That’s how its done.