Four months after shock departure from 18 Feet & Rising Dejan Rasic lands executive CD role at Zoo
July 11 2013, 4:35 pm | | 23 Comments
Four months after his shock departure from 18 Feet & Rising, Dejan Rasic, one of the most awarded creatives in Australia, has landed at Zoo, which has offices in Sydney, Melbourne and Canberra.
In October last year 18 Feet & Rising, London acquired a stake in Colman and Rasic’s former agency Colman Rasic. Colman Rasic rebranded as 18 Feet & Rising, Sydney so as to create one unified proposition working cross border.
23 Comments
Dejan is a great guy and legend creative. I see Zoo have already placed his lynx work and MTV ads under ‘work’ on their website.
Interesting move (?)
Good point Great guy, how can Zoo claim this work that was never done by ‘them’ collectively from 2005? Also I’m fairly certain they didn’t do the Bell Shakespeare logo either. Website is very misleading… but then, par for the course I would say…
Checked their site. What are they smoking thinking its cool puting the work of another agency on their site/reel?
yeah, saw the MTV work on there as well.
Dejan, you should tell them to take it off – not a good look or a good start.
All the photos under their ‘people’ section look like bad Getty Images stock shots.
Don’t put your previous agency work on a new company website.
Many people within the agency at the time worked as a team to produce those ads.
NAUGHTY!
Is this the same ZOO Canberra agency that made a fool of themselves on Gruen? Cracka!! What a career low for D. He’ll soon work it out and run back to Sydney!
Didn’t he see Gruen?
Par for the course for these guys I reckon! The contrast between the ‘acquired’ work and their own dodgy local work on the site is a classic! Not even a credit to the agency that created that work is poor form and doesn’t bode well for Dejan I’m afraid.
Clients couldn’t care less if the work was done by another agency, as long as the mastermind behind it is onboard. In fact, most would say they’d prefer it, it gives them a chance to see work of Dejan.
The only people who care, and check the website and then come back to here to complain would be old school creatives, 40+.
one day
you’re gonna
get caught,
one day
You sound like an idiot, so I’ll make it simple for you. If an agency puts work on its site, its not unreasonable for people to assume the work was done by that agency and that the agency is claiming credit for creating it. In the case of Zoo and MTV that’s clearly not the case. If Dejan included that work in his personal bio that’s fine. But he hasn’t. The agency is claiming it as theirs and that is clearly deceptive and does neither them, or Dejan any credit. And trust me Thom, it’s not just ‘old school creatives 40+’ who agree with those sentiments.
Comment from Thom is clearly a Zoo staff member, pretty typical from these guys. That agressive ’40+’ comment is embarrassingly stupid. Adding work they haven’t created without any kind of credit is desperate and sad, everyone can see that.
I’m not sure I agree with the comments directed back at Thom.
By putting that work on the website, it’s only saying you have access to the creative minds that do this work which, in this case, is true.
I would argue it’s actually much more accurate and honest than when an agency shows the work of people who no longer work at that agency. For example, I bet Mojo still show ‘Pure Waters’ even though none of the creatives still work at that agency. I bet BMF still show all the old lamb stuff, even though the main creatives responsible are no longer there. I bet BWM still has the old ‘rabbits’ TVC, even though those guys are long gone.
P.S. I’m not from Zoo, and I know nothing about them.
Sorry Harry, but you’re wrong. If Dejan wants to talk about what he’s done – fine. But that’s not what’s happening here. Let me explain.
An agency’s work still remains the agency’s work. It can’t be claimed by another agency just because that creative responsible for it now works for them. jIt remains the work of the agency where it was created. Just like a creative’s work can’t be claimed by another creative. If the MTV work appears on Dejan’s own site – that’s fine. If it appears on Zoo’s site as a demonstration of what Dejan has done previously and is credited accordingly – kind of OK. But, as is the case here, it appears on another agency’s site and clearly masquerades as an example of the agency’s work – that’s deceptive, and plainly wrong.
This is just stupid. Which ever agency won and produced the work is the one who should have it on their portfolio. ZOO obviously did neither. They seem desperate to show they have some creative thinking because everything done by the Canberra office is shocking! Seriously, have a look! I just hope they are paying really well. Otherwise I have no idea why anyone would be working there.
‘I would argue it’s actually much more accurate and honest than when an agency shows the work of people who no longer work at that agency’. Harry are you a troll, because you just one-upped the 40+ comment in stupidity. Keep them coming, comedy gold!
A design agency who’s trying to do advertising (if that’s what we call it these days.) Their work shows they have done nothing other than designvertising for a few pubs and hairdressers. They are trying so hard to be what what most creative agencies already are, but what they have totally missed until now is what an advertising idea actually is. It great they are adding a respected creative into their mix, but one person can’t change a culture over night. To think they need to PR this charade in such a deceptive way does nothing for them and certainly nothing for what could have been a positive story. It seems that they are desperate to prove a point? Maybe a little hard work and more importantly a simple understanding of what this industry does could have changed all of that.
Well I’d like to be the first in all of this to say congratulations Dejan, an interesting choice let’s hope you can do something great with these guys.
Looks like zoo just bought their way into the big boys game. pretty pathetic. BTW dejan wasn’t the creative director on the lynx campaign – adam lance and lionel hunt were.
Make your own legacy with Dejan, it’s unfathomable to think you can simply ransack the best ads of a gun creative, the internationally celebrated work from a great agency that have built the trust of their clients enough to create such great work. Then pass it off as your own? Outrageous.
good match