Fortress launches ‘Retail Media Network’ to connect brands with over 1m Gen Z + millennials

Fortress, Australia’s home of games and pop culture has launched Fortress for Brands, a new retail media network offering brands direct access to over 1 million highly engaged Gen Z and Millennial games enthusiasts.

With flagship venues at Emporium in Melbourne and Central Park in Sydney and a thriving online presence, Fortress offers an unparalleled platform for brands to engage with an audience of 18 to 35 year olds that other channels often find challenging to reach effectively.

Fortress For Brands simplifies brand engagement with gamers and pop culture entertainment seekers, offering opportunities such as brand partnerships, epic digital signage, esports sponsorships, product placement,  in-venue activations and more through Fortress’s venues and digital channels.

Says Gavin McDonough (pictured above), director of partnerships at Fortress: “Fortress for Brands is a fantastic opportunity for brands looking to speak to a highly-engaged Gen Z and Millennial audience where they play and socialise. Ours is an eclectic and diverse audience who congregate around a passion for games culture, be that on a screen or in real life through board and card games at one of our unique venues.

“This range of opportunities means our brand partners are not only unmissable for them, but build affinity and desire by aligning with something they are passionate about at a time when they are open to experiencing something new.”

Fortress’ audience is not only vast but deeply engaged and passionate, with many spending over 10 hours a week gaming. Fortress For Brands provides a potent entry point for brands to connect with consumers who are actively participating in and celebrating games culture, making it an ideal platform for building brand loyalty and driving meaningful engagement.

With a combined audience of over 1 million across physical and digital platforms, Fortress attracts over 750,000 annual foot traffic at its Melbourne and Sydney venues, with more than 250,000 hours played in venue and a reach of 30 million organically.

With a 60% male and 40% female audience split, Fortress’ retail media network also provides brands with multiple touchpoints to engage with their target audience, from in-venue digital signage to content marketing, esports broadcast and audience insights.

Adds McDonough: “Our goal with Fortress For Brands is to provide brands with a fresh, innovative way to connect with the next generation of consumers. By merging the excitement of gaming culture with targeted brand engagement, we’re creating a platform that’s not only effective but also resonates deeply with Gen Z and Millennials.”

For more information about Fortress For Brands, please visit https://partnerships.fortress.games