Former OMD Head of Create Laura Henry joins dentsu Queensland as Head of Strategy

dentsu Queensland has appointed Laura Henry to Head of Strategy, with a focus on creativity, innovation and impact across the agency’s growing portfolio.

Henry brings over a decade of strategic experience across both media owner and agencies. Most recently, she served as Head of Create at OMD Australia, where she led the Brisbane-based Create team, driving growth across social and innovation, creative solutions, entertainment partnerships and sport partnerships.

Says Chris Ernst, dentsu Queensland Managing Director: “Laura’s strategic flair and her passion for designing innovative media led solutions makes her a perfect fit for our Queensland team. She is cut from the same cloth as our dentsu Queensland team and is a leader who will complement our people, our partners and our client community. I’m excited to work alongside Laura as we activate this next phase of our evolution.”

Says Henry: “I’m thrilled to be joining dentsu Queensland at such an exciting time. The agency’s momentum, culture and commitment to innovation are truly inspiring. I look forward to collaborating with the talented team and helping shape the next chapter of strategic excellence.”

The appointment follows on from dentsu Queensland’s recent wins, including the media account for Shine Justice and the successful retention of The Lottery Corporation in May.

The agency was also named as one of The Australian Financial Review’s Best Places to Work, ranking 9th in the media & marketing category.

With double-digit revenue growth in 2025 and national recognition such as Chris Ernst’s win in Mediaweek’s Next of the Best Awards, Leadership category, dentsu Queensland continues to strengthen its position as a leading integrated agency.

The agency’s expanding client roster includes Tourism Whitsundays, .AuDA, Good Drinks Australia, Tourism and Events Queensland (TEQ), Brisbane Economic Development Agency (BEDA), Experience Gold Coast, Tourism Tropical North Queensland, Visit Sunshine Coast, McCormick Foods, Great Southern Bank and Aveo Retirement Living.