Former Octagon MD Kim Anderson joins Bullfrog as CEO as Dalton Henshaw steps back

Bullfrog has entered a new phase of leadership with the appointment of Kim Anderson as CEO.

Anderson, who has held senior marketing roles at Smart Design, TEDxSydney, CHOICE, Pureprofile, and most recently Octagon, will relocate from Sydney to Melbourne to take the helm of the independent agency.

Her appointment comes as founder Dalton Henshaw steps back from the CEO role after over five years leading the agency. Henshaw will remain closely involved with Bullfrog until December, when he takes parental leave following the birth of his first child.

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