Former head of QT Hotels brand launches ‘Made to Measure’ marketing studio – Moda

Danelle Ayers, former QT Hotels & Resorts head of brand and marketing, and a highly regarded award-winning hotel brand marketing professional, has unveiled her new business venture, Moda.

Moda is a creative brand and marketing studio dedicated to empowering hotel and hospitality businesses to  build and grow their brands to stand out, win fans and captivate customers. 

Says Ayers: “I’m excited to use my unique skillset to help a diverse range of hoteliers dial up their brand and marketing creativity and unlock growth opportunities.”

Described by peers as  ‘wildly talented’ and ‘world-class’, Ayers is fuelled by curiosity and a drive to help brands reach their creative and strategic potential. She boasts a stellar track record of driving commercial outcomes.

Ayers successfully led numerous notable initiatives, including the award-winning Curious Currencies campaign; the QT x Dyson: Engineered for Chaos partnership; the development of the qtQT cabins brand at QT Gold Coast; and the collaboration with Four Pillars to launch Gilded Chaos Gin. Ayers was also the driving force behind establishing the Rydges brand in New Zealand, leading the chain to a myriad of industry accolades.

Excelling at creating, building, and elevating exceptional brands, Norman Arundel, director of Hotels & Resorts at EVT says of Ayers: “I’ve been in the hotel business for almost as long as I can remember. During that time, I’ve had the pleasure of working with and learning from some of the best brand development people in the business. Danelle Ayers is amongst the best I’ve seen – she possesses a vivid vision of what the customer wants to see and the ability to translate that vision into action.”

With two decades of hotel and hospitality experience across New Zealand, Australia and the United Kingdom, Ayers has honed her skills executing strategy, shaping brand narratives, orchestrating campaigns and inspiring creative teams at the highest levels.

Says Ayers: “I thrive on doing things differently and elevating brands to have a unique competitive advantage. For me it’s about enhancing the customer experience and growing brand love, which, in turn, cultivates customer loyalty and drives commercial success. I’m looking forward to partnering with hoteliers, management companies, owners and developers, to provide innovative solutions through strategy, branding, marketing and project management.”

Ayers has a diverse operational background, which enriches her expertise and understanding of hospitality and gives her critical insights into the workings and challenges of hotel and hospitality operations. This allows her to bring a unique lens to Moda’s offerings and make positive impacts on clients businesses.

Moda offers a range of ‘made-to-measure’ services, tailored to the individual needs of each client, including:

• • Brand: Creating and building brands that stand out from the sea of same.
• • Marketing: Transforming businesses and unlocking growth through creativity.
• • Communications: Identifying hooks, stealing headlines and crafting compelling stories.
• • Project Management: Serving as the conduit between collaborators, safeguarding project objectives.
• • Consultancy: Advising and guiding to improve performance and overcome challenges.
• • Mentorship: Empowering individuals to sharpen their skills and enhance their expertise.

As well as being a successful brand marketing leader, Ayers is well-known across the hotel and hospitality industry for her positive energy, warm personality and ability to authentically connect with people. Her modus operandi is all about doing exceptional work with exceptional people and products.

For more information or to get in touch please visit: www.studiomoda.co or email: danelle@studiomoda.co