Former Google marketer Ben Drew launches new growth marketing agency Chicken Dinner

Former Google marketer Ben Drew has launched a new business, Chicken Dinner — a growth marketing agency that delivers tangible, measurable results “packed with flavour and fun.”

After four years working across Google’s high-growth client portfolio as a Growth Manager, Drew (above right) identified a consistent gap in the market, which inspired him to found Chicken Dinner.

Before this role, he founded Seasons, which he grew to become one of Western Australia’s largest festival brands. He now leads a senior team of marketing professionals alongside Growth Manager Maggie Roberts (above left), a search engine specialist who previously ran her own performance marketing agency before joining Chicken Dinner.

“We know the challenges the industry faces – businesses are simply sick to death of safe, low-risk marketing, served up by junior talent they’ve never even met. So I started Chicken Dinner to offer a better path forward.”

With clients already secured in Australia, the US, and the UK, including Deel, STAX, and Duo Tax, Chicken Dinner has further expansion plans underway and a growing team driving client results.

Chicken Dinner operates with a lean, senior team structure. Everyone is hands-on and client-facing, removing the disconnect that often stalls creativity and results. The team also utilises AI and automation to eliminate inefficiencies and free up time for strategy and solving client business objectives.

“Automation isn’t here to replace human connection – it’s here to amplify it,” said Drew (pictured right). “When our team spends less time clicking buttons, they’re free to invest more in connecting to clients and their businesses.”

The agency’s approach is already delivering strong results. In Australia, Chicken Dinner recently completed a campaign for Duo Tax, a leading property services company that had hit a wall trying to scale its Google Ads. Within five months, the team helped boost ad spend by more than 235%, brought down cost per acquisition by 24%, and more than quadrupled revenue.

In the US, finance platform PingYo had been in stasis for two years, unable to grow despite spending millions each month on Google Ads. After a full overhaul, Chicken Dinner helped lift profits by 4.6x and moved the brand from outside the industry’s top 10 to number two in market share.

The launch of Chicken Dinner signals a fresh take on agencies – built for marketers who want to move fast, think differently, and create work that truly resonates.

Want to leave a comment? Share your thoughts in the comments box below, making sure to include your full name and email address.