Former Frank Digital founder/CEO Matt Barbelli launches new digital agency Wonderful

Matt Barbelli is the founder and director of Wonderful, a digital agency whose ethos is wedded to disrupting the traditional agency model.

Wonderful offers an eclectic range of services in-house. It combines performance marketing, research and insights, design, paid media, search, social, ecommerce, technology and creative. It is a deliberate departure from a sole reliance on data, devoid of creativity. This is the hallmark that motivates its offering. Wonderful streamlines efficiencies, reduces costs across services, allows for scalability at speed, creates more robust strategies, allowing for more cohesive solutions for its clients. This is evidenced by the impressive raft of new business WINS Wonderful has acquired since its commencement in late 2022.

Says Barbelli: “Wonderful pairs specialist expertise and strategic thinking to build brands and businesses that want to succeed across the digital ecosystem. It’s rare to find an agency with our unique service mix; typically agencies excel at one or the other. We’ve seen dramatic increases in uplift when it all comes together.”

Prior to Wonderful, Barbelli was CEO and founder of multi-award winning agency Frank Digital, which he built to become one of the most progressive agencies in Australia and New Zealand. Due to its success, it was acquired by UK-headquartered Jaywing Agency in 2018.