Former Cummins & Partners GM Sarah Raine joins Sunday Gravy as new Managing Director

Sunday Gravy has announced the appointment of Sarah Raine as its new Managing Director, bringing her extensive experience and expertise to the rapidly growing independent agency.

Raine, who joins the agency after a two-year stint at Cummins & Partners where she served as GM, brings deep experience across network and indie environments, having helped major brands navigate transformation, build distinctive platforms and stay ahead of shifting market conditions. Her career includes roles at Publicis Mojo, FCB and CHE Proximity, before stepping in as Bullfrog’s first GM and later leading teams at Special Melbourne and Cummins&Partners.

Says Ant White, co-founder of Sunday Gravy: “Sarah leads with empathy and purpose, and that’s the kind of energy that makes great agencies better. We’re excited for what she’s already bringing to the table.”

A people-first leader, Raine is known for unlocking the best in teams and partners. She’s delivered major creative and commercial results for brands including Lion Nathan, UNICEF, McCain, Heath New Zealand – Te Whatu Ora, PAK’nSAVE, Michael Hill, AIA Insurance, MYER one and the Shift20 Initiative, with her work recognised at Cannes Lions, D&AD, Effies, AFR’s Most Innovative Companies and in WARC’s global effectiveness rankings.

Raine also brings strong community leadership to the role, recently joined the Board of Dress for Success Victoria to help deliver confidence and empowerment to females looking to step into employment.

On joining Sunday Gravy, Raine says: “I’m thrilled to join Sunday Gravy and to reunite with past colleagues whose talent and generosity I’ve long admired. The energy here is inspiring – from the work itself to clients who truly partner with us, to the optimism and kindness that fills the agency. And as someone who appreciates the craft of making great gravy, it’s a pleasure to add a little extra richness to a team that genuinely loves creating together.”

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