Former Creative Lead at The Works Tim Brothers joins Nibble Edge as Creative Director

After continued momentum since the merger, Nibble Edge has appointed Tim Brothers as Creative Director, to head up the creative team.

Brothers has over 15 years of experience working across both international and Australian agencies, including TBWA, Innocean, M&C Saatchi, Dig Agency and The Works Sydney. Brothers has worked on some of the world’s most recognised brands such as Afterpay, CBA, VISA, Destination NSW, Qantas, Etihad, Goodman Fielder, Woolworths and Hyundai. His work for Etihad won him the first Cannes Lion for a Middle Eastern brand ever – and his Kia Game On App 40+ creative awards including Clio.

Founding Director, Fergus Stoddart highlights Brothers’ appointment as a key step in strengthening Nibble Edge’s capabilities: “We spent a lot of time looking for the right fit given where we are as an agency so we are very happy Tim is now onboard.

“We are solving challenges with a blend of DX, creative, media and comms. The tech side of our business is key for our clients. So for creative leadership,  we needed someone who can jump across these different disciplines. With the design and tech team in India doing the heavy lifting in production to support the creative and media team here, the opportunity was to bring it all together and elevate the creative thinking and use of technology across everything.”

Says Brothers: “It’s an exciting time for me and Nibble Edge. With agencies and brands all fighting for a share of voice in a landscape that shifts every single day, Nibble Edge is uniquely positioned at the intersection of technology and human thinking. I really look forward to helping move our clients’ brands forward –– and having a blast doing it!”

This appointment follows an exciting period of growth since digital experience agency Nibble Digital merged with creative and content Edge. The agency has continued its strong momentum over the last six months, expanding its portfolio with new clients and projects such as Afford, Worldpay, and Jaguar Land Rover.

Brothers will be working across Nibble Edge’s current portfolio of clients including Charles Darwin University, Hearing Australia, Kwik Kopy, Unilever Food Solutions, Allied Pinnacle, Global X and Challenger.