Former BRING Agency MD Adam Ireland joins Always Human as first Managing Director
Today, independent brand and talent marketing agency, Always Human, has announced the appointment of Adam Ireland as its Managing Director, marking a significant milestone in the agency’s evolution.
Ireland joins with a stellar track record across sport, entertainment, and cultural marketing. More recently, he served as Managing Director of BRING agency, Universal Music Group’s cultural marketing agency. Under his leadership, BRING transformed into a globally recognised, award-winning business, delivering standout campaigns for clients including Coca-Cola, American Express, Campari, and FIFA. He previously held senior roles at AthletesVoice and the Nine Network.
In his new role, Ireland will work alongside Founder and CEO Josh White to expand Always Human’s creative and commercial capabilities, build out new service lines, and deepen its position as a cultural connector between brands, athletes and creators.
“Josh and the team have built something really special at Always Human,” says Ireland. “It’s rare to find an offering that sits so authentically at the cultural intersection of sport and entertainment. These are the two most influential passion points in Australia, and to have the opportunity to lead an agile, forward thinking indie-agency at the forefront of excellence in these fields is a real privilege.
“There’s huge momentum behind the agency and I’m excited to help our existing clients achieve even greater success in the worlds of sport and entertainment – while also welcoming new brands into these cultural passion points to unlock their full potential”
Says White: “Adam is a proven leader who brings sharp creative instincts, commercial rigour, and the kind of clarity that helps teams and clients move faster. His energy and drive will be a magnet for our team, clients and talent alike. Over the past 12 months, we have seen very rapid growth and Adam’s appointment is a significant step forward for the agency as we continue to scale with purpose.”
Ireland’s arrival follows a strong year for Always Human, which continues to attract high-profile brands and talent. Retained clients include Prime Video, Oakley, ASICS, YoPRO, Activia, and the TCS Sydney Marathon. On the talent side, the agency represents a growing roster of Australia’s most marketable athletes and creators, including three-time Olympic gold medalist Jessica Fox, global football star and Matilda Mary Fowler, cricket icon Ellyse Perry, Olympic gold medalist and world champion pole vaulter Nina Kennedy, and ex-Wallaby Nick ‘Honey Badger’ Cummins. Most recently, Always Human also welcomed hit sports podcast, Hello Sport, to its talent lineup.
Together, these moves signal Always Human’s progressive agency proposition, blending brand storytelling, cultural marketing, and talent management under one roof.
Adds Ireland: “To meet the new capabilities of the agency and recent client wins, we’ll be announcing some additional team hires soon.”
Want to leave a comment? Share your thoughts in the comments box below, making sure to include your full name and email address.