Forever 21 appoints Amperity to accelerate first-party data strategy

Forever 21 has appointed leading enterprise customer data platform (CPD) for consumer brands Amperity as the critical foundation to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences.

With Amperity, Forever 21 will be able to reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions. However, as consumer shopping preferences and behaviors have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources. Through an Amperity-powered 360-degree unified view, Forever 21 can now unify, activate and acquire new as well as retain existing customers.

Says Jacob Hawkins, chief marketing, digital and omni officer at Forever 21: “The future of retail lies in how well a company understands the customer journey. Amperity enables us to create unified customer profiles and actionable insights we need to scale. The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency.”

Combining first-party data and third-party data can have an immediate and significant impact for brands looking to truly understand their customers throughout the customer lifecycle. With Amperity’s patented,  AI-powered technology, Forever 21 will also be able to use enterprise-scale identity resolution and audience segmentation to drive retargeting, lookalike and suppression campaigns.

Says Barry Padgett, CEO at Amperity: “Forever 21 is addressing the demands and expectations of the omni-channel shopper by tackling the massive challenge of unifying all of their digital and transactional data into a 360-degree customer view. With Amperity, Forever 21 will be able to deliver the level of excellence consumers expect from brands on a daily basis. We are proud to work with such a forward-thinking partner to help take its customer experience to the next level.”

The news follows Amperity’s recent announcement of Authentic Brands Group (ABG), the group behind brands like Nine West, Nautica, Ted Baker and David Beckham choosing the leading customer data platform to transform its customer data strategy.