Ford enables Aussies to handle any situation in an Everest Sport in new spot via BBDO Australia
Ford and BBDO Australia have today launched a new campaign for the Everest Sport, Handle Any Situation in an Everest Sport.
The spot highlights the capability of the vehicle which enables its drivers to conquer any challenge – be that some gnarly off-road terrain, a steep uphill climb, or an ambitious river crossing.
In fact, the Everest Sport gives Australian driver’s such confidence, they can handle any situation that might happen inside the car too.
The spot features a family heading off on a weekend camping trip. As the family depart, the son asks his dad where babies come from.
Rather than being daunted by the question, dad successfully explains with scientific accuracy how babies are made, all the while navigating the external terrain with ease too.
Says Daniella Winter, GM marketing, Ford Australia: “The Ford Everest Sport is the ultimate family vehicle, designed to withstand everything that the Australian landscape has to throw at it, as well as providing a comfortable ride to handle other…situations.”
The campaign launches from today and will roll out across the summer period. You can find out more about the Ford Everest Sport here.
12 Comments
Father: “The Great Wall was built to keep the rabbits out mate”.
I thought BBDO’s first outing on Ford was a fluke. This is good, big step up for the brand.
Can someone please explain to me what BBDO Australia is?
Is it Clemenger? Something else?
Is Clemenger BBDO a thing anymore?
Ford is a global BBDO client. Assume that’s why the Clems team is being called BBDO Australia
Well done.
Did this come out of Sydney or Melbourne and who directed it?
https://youtu.be/ZM2ozCBJ5wY
love it.
I’ve got a few.
What is that 10 year old doing in a car seat?
What did I just watch?
All I could think was, yuk.
Handy, as its exactly the emotion I feel when I think about the brand. So job well done.
Is that bad grading or have the black wheels and grille actually been edited in?
The wheels appear to change from silver to black.
https://www.youtube.com/watch?v=9Paw-zmmjn8
But it’s not the same gag. It’s the opposite. In each spot the driver handles the situation by being honest and upfront.
just because you watched a master class, dosen’t mean you know what you’re talking about.