Focus Creative scores two Silver at World Design Awards 2024

Focus Creative has announced that two of its projects have been awarded Silver at the recently announced prestigious World Design Awards 2024 by Better Future.

Following its Gold wins at the Sydney and Australian Design Awards, these projects have now been recognised on the global stage.

Justice Health and Forensic Mental Health Network NSW scored a Silver in Brand Experience. Focus Creative developed a compelling Employee Value Proposition (EVP) to challenge misconceptions about working in the organisation . By crafting an authentic and inspiring narrative, the campaign successfully reshaped perceptions, strengthening recruitment efforts and positioning Justice Health NSW as an employer of choice.

Says Matthew Veljanovski, Talent Coordinator, NSW Justice Health Mental Health Network: “Focus Creative has allowed us to have those conversations that we previously couldn’t have with potential employees. By turning what was considered a negative into a clear value proposition, we’ve removed a barrier and helped carve out a reason to choose us.”

Scoring a Silver in Film/Video, De’Longhi Global’s ‘La Specialista Opera’ campaign introduced its latest innovation to global audiences through a distinctive messaging framework and visually compelling storytelling. The campaign’s creative execution ensured a cohesive and impactful brand launch across multiple markets, reinforcing De’Longhi’s position as a leader in premium coffee experiences.

Says Carlos Jonmundsson, Founder of Focus Creative: “These awards are a testament to the dedication and talent of our team. It’s an honour to see our work recognised at this level. Focus Creative extends its gratitude to the clients and collaborators who helped bring these projects to life.”